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» Rating: 0 out of 5?! How To Turn Negative Reviews Into Positives
By Mark Raleigh | Published 04/20/2008 | Marketing Tools , Marketing Strategy , Customer Service , Positioning | Rating:
So you've checked out what other people are saying about your online store, and to your horror, there's a few negative reviews out there! Before you start an all out war on anyone who criticizes your ecommerce store, read on to find out how to transform negative customer reviews into positive feedback.
» "Logo Designer" or "Wolf in Sheep's Clothing"?
By Jonathan Ortiz | Published 02/25/2008 | Marketing Strategy , Graphic Design , Customer Service | Rating:
Recently, a catering company approached me in need of several different services. These services ranged from logo design to online marketing and menus.

He had explained to me that he had a budget of about $700.00 and was wondering what my marketing company could offer. In lieu of this info, I decided it would be best if I pick up a phone and start calling around. Here is what I found.

» 5 Ways to Treat Your Customers like a Person not an ATM with Feet
By David Tillinger | Published 01/22/2008 | Customer Service | Rating:
One thing that is difficult for many professional service providers is that they view their customers as little more than walking ATM machines who pay them money for services or products. The best customer service companies realize that they are dealing with real human beings who have to be dealt with on that level. 
» Guarantees: Why You Should Offer Them
By Alicia Forest | Published 12/30/2007 | Customer Service | Unrated
There are many questions that often come up for new small business owners around offering guarantees - what kind, how long, am I risking too much by doing so, and even if they should offer them at all.
» Ethical Marketing Practice - Remember Your Check Engine Light
When your clients approach you for marketing services think of when your check engine light comes on in your car: What is your first response? You don't know why it came on but you want to find out so you bring it to a mechanic. When you bring it to a mechanic a number of things run through your mind-


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