Message boards may seem outdated as websites like Twitter and Facebook dominate the headlines and online marketing plans of top companies. But customer support forums can provide a lot of benefit to websites that have a need for customer relations. Jonathan Bentz explains a few reasons why online businesses should consider adding these to their website.
My current project (Daysteps) is a challenge because our first product is a personal planner for people with very different priorities and viewpoints compared to the average, career-focused consumer who uses a traditional planner. Fortunately, two of the four cofounders are in our perfect customer group, so we know firsthand many of the needs of our target market.
So how do you effectively pull your prospects out of the box? In other words, how do you define what makes you TRULY different. Having done many surveys for my clients asking their customers this very pointed questions, I can tell you this. 9 times out of 10 it is in the little things.
January is such an exciting time for businesses. Owners normally find themselves rejuvenated after the holidays and ready for an even BETTER new year. The desk gets cleared, the blank pages come out, the pen is poised and the first question that comes to mind is, “where do I start?”