Duct Tape Marketing

There is so much competition in most industries these days that a well-defined communications plan can easily make or break your business.

A bit harsh? I don't think so.

Many businesses spend thousands of dollars branding everything they do to create a familiarity with their prospects and customers and yet, sadly, miss the boat completely when it comes to their service.   

While it's true that I'm a firm advocate of using systems and processes as much as possible in your business, it's a fact that those same systems and processes can occasionally fail us (usually due to "user error").

Have you ever noticed that people get incredibly happy whenever you unexpectedly think of them or do something for them?