|
|
 Direct Mail |
 |
|
|
|
|
|
| (Page 1 of 4) « Back | 1 | 2 | 3 | 4 | Next » |
|
»
How to Find New Customers
By Jeff Ogden
| Published 11/1/2009
| Sales , Web Site Design , Search Engine Optimization , Marketing Tools , Marketing Strategy , Graphic Design , Direct Mail , Copywriting , Lead Conversion , Positioning , Target Market | Unrated
|
This is a synopis of the content you'll find in the white paper How to Find New Customers. To get the full PDF document, click the link.
Businesses need to learn how to build trust with decision makers. Marketers simply must develop a strong understanding of their target audience and how they buy in order to be effective.
It’s helping the customer solve their problems through buying and implementing your products and/or services. Thus, the better you know how they buy, the more effective you can be.
|
»
Easy Savings for Small Business: Create Your Own Office Mailroom
|
You’ve all heard of big companies with “mail rooms,” right? A mail room is pretty much an inter-office post office. Big companies process mail on site because it’s cost effective, convenient, and allows a business to process more outgoing mail each day. Small businesses can have their own “mail room,” too, or at least their own mailing system: you can use a postage meter or online service to pay for postage, package shipments, or an other service offered by the USPS, including receipt of delivery and COD verification.
|
»
10 Ways to Stop Attracting New Clients & Kill Your Small Business in a Recession
|
Your clients are the most valuable asset you have. By using attentive, relationship-building marketing strategies like distributing a print newsletter, create a bond that will allow you to weather any type of economic environment.
|
»
Are You Guilty of One-Dimensional Marketing?
|
Here’s a bold statement. There is no such thing as a bad marketing tool, just bad planning. You can choose skywriting, bus benches, TV or the web and it CAN work, if you know the buying patterns of your ideal client and you don’t fall victim to what I call one-dimensional marketing.
Whenever we start working with clients on building a small business marketing system, we go through a period of discovery. During this phase, one question we like to ask is what the client has done to date in the way of marketing. A common answer goes something like this, “well we tried sending out postcards and that didn’t work. Then we got talked into radio and that didn’t work, then we tried a trade show and that really didn’t work either.”
So if all marketing tools can work, how can this be? Far too often people treat their marketing like a one hit wonder. Someone tells them a certain marketing initiative was highly effective for them and off they go to try the marketing idea of the week. But alas, they don’t get the same result. This is because they are practicing one-dimensional marketing.
|
»
Address Their Objections To Increase Your Sales
|
One of the services I provide for my clients is sales copy critique, and one of the problems that I see very often in sales copy is "too good to be true" syndrome. I understand the importance of highlighting the great benefits of your product or service; but it's important to address the downside also.
|
|
| (Page 1 of 4) « Back | 1 | 2 | 3 | 4 | Next » |
|
|
printer version
full story
