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By Jodi Kaplan | Published 01/14/2008 | Marketing Tools , Marketing Strategy , Direct Mail , Marketing Materials | Rating:

The mailing list you use accounts for 40% of the responses from your mailings. But there are thousands and thousands of lists, at prices ranging from $25 for 50,000 names to $1,000 for a few hundred names. Find out how to sort through them all and choose the right one.

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» 5 Simple Steps to Adding Offline Marketing to Your Online Business

By Alicia Forest | Published 08/27/2007 | Direct Mail | Unrated

Taking my struggling consulting business online and following the business model I now do turn everything around for me, financially and otherwise. So when I started hearing from my mentors that I might want to add some offline marketing tactics back into the mix, I was hesitant to say the least.

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» 10 Simple Steps to Boost Your Web Site Sign-Ups

By Jodi Kaplan | Published 06/22/2007 | Sales , Web Site Design , Marketing Tools , Marketing Strategy , Direct Mail , Lead Conversion , Advertising , Marketing Materials | Unrated

Learn how to increase the number of people who subscribe to your newsletter, inquire about your services, or order your products.

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» Postcard Marketing: 3 Fundamental Flaws to Avoid

By Brandon Cornett | Published 01/19/2007 | Direct Mail | Rating:

In my experience with postcard marketing, and in dealing with small business owners who use postcards, I would put most postcard problems under the following three categories: 1. Over-reliance on technology. 2. Over-reliance on weak offers. 3. Over-reliance on vendors. Here's how to avoid these flaws.

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» How to Build a Better Brochure

By Jodi Kaplan | Published 01/12/2007 | Marketing Tools , Marketing Strategy , Direct Mail , Copywriting , Advertising , Marketing Materials | Rating:

Even in the age of Web 2.0, online ads, and high-tech, an effective, well-crafted brochure can mean the difference between a marketing effort that succeeds and one that flops. So, how do you create a compelling brochure? Here are nine ways...

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