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» Making direct mail work for your business

By Jeremy L. Knauff | Published 11/17/2006 | Direct Mail | Rating:

Many small businesses are stuck with the problem of needing to advertise in order to bring in more clients, but not being able to afford to do so until they've actually acquired these new clients. This doesn't paint a very nice scenario, but the good news is that it's easier to fix than you may realize. While you may not have the budget to launch a television or billboard campaign, you probably do have the budget to launch a fairly powerful direct mail campaign. To get the best results from your direct mail campaign, you'll need to make sure that it meets certain criteria.

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» Email Newsletters: Friend or Foe to Your Customers' In-box?

By Jennifer Irving | Published 11/1/2006 | Marketing Tools , Direct Mail , Customer Service | Rating:

Does your company send newsletters to your customers? Are you sending information they want, or that you want them to want? Some things to bear in mind the next time you send out a newsletter.

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» Lumpy Mail Gets The Message Through

By John Jantsch | Published 10/2/2006 | Direct Mail | Rating:

When it comes to your gravy, lumps are bad. When it comes to getting your marketing message through the mail-room, past the gate keepers, and onto your buyer’s desk, lumps are just the ticket. I love direct mail for small business marketing, and I’m particularly fond of something I call “lumpy mail.” A box is lumpy mail. A balloon arrangement, a kitten, a hoola hoop – all lumpy mail. You name it. The point is you just can’t ignore a piece of lumpy mail.

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» Best Practices For Your Email Newsletter

By Karen Scharf | Published 11/4/2008 | Direct Mail , Copywriting , Marketing Materials | Rating:

Email newsletters are an excellent way to market your business, highlight your expertise and build a relationship with your prospects and customers. Email newsletters are relatively easy and inexpensive to produce, but that doesn't mean they're fool-proof.

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» Does Graphic Design Matter?

By Jonathan Ortiz | Published 12/29/2007 | Marketing Strategy , Graphic Design , Direct Mail | Unrated

Every graphic designer has asked this very relevant question at one point or another in his/her career. How much does the design matter? Surely, there have been those bleak moments where you are sitting in front of the Mac, probably for a little too long...this question can cause an intense evaluation of your life's work, but nonetheless it begs to be asked at least a handful of times in ones life.

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