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» How to Scan Photos at the Correct Resolution

By Karen Saunders | Published 01/6/2009 | Marketing Tools , Marketing Strategy , Graphic Design , Marketing Materials | Rating:

Here's how to get the best resolution when scanning photos on your desktop scanner.

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» Capture Clients with Words that "Hook" and Graphics that "Kick!"

By Karen Saunders | Published 12/15/2008 | Personal Branding , Marketing Tools , Marketing Strategy , Graphic Design , Marketing Materials | Rating:

Do the marketing pieces you send out lack pizzazz and personality? Are they capturing the clients you want to work with? As your company's in-house graphics person--perhaps more by default than by intention--you're pressed to be a jack/jill-of-all-trades. You want to do a great job of producing promotional pieces, but you have little time to learn advanced design and marketing skills. Here’s how can you can make an instant improvement.

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» Turn Your Marketing Pieces into Marketing Masterpieces with These Five Design Techniques

By Karen Saunders | Published 12/8/2008 | Marketing Tools , Marketing Strategy , Graphic Design , Advertising , Marketing Materials | Rating:

Improve the design and layout of your marketing materials with 5 simple trade secrets that anyone can use immediately. This article describes how to use quality clip art and stock photos, add dramatic contrast, apply visual consistency, manage space wisely, and when to use serif or sans serif fonts.

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» How to Make a Book Cover Design that Flies Off the Shelf!

By Karen Saunders | Published 12/1/2008 | Marketing Tools , Marketing Strategy , Graphic Design , Advertising , Marketing Materials | Rating:

According to "The Wall Street Journal", "The average bookstore browser who picks up a book spends eight seconds looking at the front cover and 15 seconds reading the back." You can't tell — but you can sell — a book by its cover. Here are a few powerful book cover design techniques that professional book designers use.

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» Award-winning Designer Reveals Secrets to Attractive Page Layouts

By Karen Saunders | Published 11/25/2008 | Marketing Tools , Marketing Strategy , Graphic Design , Marketing Materials | Rating:

A customer will not read--or buy--a book that is designed in a way that is difficult to read. Your goal with book design is to create an interior that is inviting, pleasing, and easy to read. Here are some techniques that professional typesetters use.

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