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» Create a Giant Postcard to Market Your Business and Get Results Fast!

By Karen Saunders | Published 11/17/2008 | Marketing Tools , Marketing Strategy , Graphic Design , Advertising , Marketing Materials , Target Market | Unrated

A wonderful, hardworking marketing tool is a giant postcard! With colorful eye-catching graphics on one side and your promotional copy on the back, it will grab attention faster than an email, ad or sales letter.

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» From Logo to Legend – In 10 Simple Steps

By Karen Saunders | Published 11/10/2008 | Marketing Tools , Marketing Strategy , Graphic Design , Advertising , Marketing Materials | Unrated

Think of any large company, and I’ll bet you can picture its logo. It seems like they must have been born with it, but they weren’t. Every logo had to start somewhere. And you can start building recognition right now that will continue for years when you create a strong visual brand.

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» Advertising and Color

By Karen Saunders | Published 11/3/2008 | Marketing Tools , Marketing Strategy , Graphic Design , Advertising , Marketing Materials | Rating:

What’s the quickest way to create mood without saying a word? Color! Before they read your marketing piece, they see it – and their feeling about your business begins. So it’s a good idea to take some time to find out what colors mean – and how they can help sell for you. When you learn the psychology of colors you will be able to add a whole new layer to your marketing materials.

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» 5 Fantastic Ways to Add Fun to Your Flyers – Part 1

By Karen Saunders | Published 10/20/2008 | Personal Branding , Marketing Tools , Marketing Strategy , Graphic Design , Advertising , Marketing Materials | Unrated

What fits on one sheet and costs pennies to make? You see them all the time. Flyers are hugely effective, because you can make so many and distribute them all over the marketplace without having to spend a fortune. But just so your flyers don't get lost in the shuffle, I'm going to show you the first 5 of 10 techniques that professional designers use to make flyers "fly."

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» How To Make Your First Impression Last - Part 2

By Karen Saunders | Published 10/4/2008 | Personal Branding , Marketing Tools , Marketing Strategy , Graphic Design , Advertising , Marketing Materials , Positioning | Unrated

A business card, while small in size, is your big weapon. Here are 7 additional top notch tips to keep your card out of the wastebasket and into the rolodex!

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