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» Create a Text-Based Logo For Guaranteed Email Display

By Karen Scharf | Published 04/14/2008 | Marketing Materials , Graphic Design , Personal Branding , Web Site Design | Unrated

Creating a text-based version of your company logo helps ensure email rendering witout sacrificing your brand. Here's an easy-to-follow sample...

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» "Logo Designer" or "Wolf in Sheep's Clothing"?

By Jonathan Ortiz | Published 02/25/2008 | Marketing Strategy , Graphic Design , Customer Service | Rating:

Recently, a catering company approached me in need of several different services. These services ranged from logo design to online marketing and menus.

He had explained to me that he had a budget of about $700.00 and was wondering what my marketing company could offer. In lieu of this info, I decided it would be best if I pick up a phone and start calling around. Here is what I found.

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» Rule Number One as Freelancer - There are Always Startup Costs

By Jonathan Ortiz | Published 01/31/2008 | Strategic Partnering , Marketing Strategy , Graphic Design , Business Life , Business Finance , Business Ethics | Rating:

Designers and Creative Professionals alike are all too often hesitant to see what goes into the actual cost of running a design business or a pint size freelance operation, so here is some advice touching on a few points. I have browsed through a number of forums for creative professionals and I have surprisingly found that they are under the illusion that there is no startup cost or cost to maintaining a design business. This will hopefully help the creative starting out in their own biz and steer them away from several crucial misconceptions:

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» Websites where you can create generic designs and then pay too much for them

By Jonathan Ortiz | Published 01/21/2008 | Virtual Assistants , Marketing Tools , Graphic Design | Rating:

A friend just told me about a site where you can "Design a logo for FREE, then buy it." I went to the site and I created one. It might seem at first that they have this savvy web program to create the marketing materials for your business, but as I went through the process step by step and saw the quality of image, font and design content that was offered I would be nothing short of ignorant if I shelled out the $99.00 for some clipart design. I came to the frightening conclusion that I could create something just as good in Microsoft Word or Powerpoint. Here is a step by step process of my logo creation:

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» Cost Effective is not always Most Effective

By Jonathan Ortiz | Published 01/17/2008 | Marketing Strategy , Graphic Design | Rating:

I have been working with a client in the tourism industry on redesigning his website and refreshing his content. I took the time to draw him up a proposal with a list of the services I would provide along with the cost. After he looked it over, and he asked me if I would go down in price. All to often people are looking to pay at half measures and expect twice the service.

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