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» 3 Qualities Shared by all Great Logos

By Winnie Anderson | Published 08/23/2007 | Graphic Design , Marketing Strategy | Rating:

Your visual identity is often the first thing that captures the attention of consumers. There are 3 qualities that the best corporate identities share. Make sure your designer visually communicates the essence of your brand

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» What can graphic design companies do for your business?

By Jeremy L. Knauff | Published 06/26/2007 | Outsourcing , Marketing Strategy , Graphic Design , Advertising , Marketing Materials | Rating:

Many business owners have a lot in common. We can usually find a way to get just about anything done. Most of us have the tough skin it takes to make it through the challenges we face as entrepreneurs. Quite a few of us are even pretty good at delegating responsibility to our employees. What separates those of us that move on to the next level is knowing when to bring in outside professionals so they can free us up so we can focus on our business. While many business owners eventually realize that they must turn to a legal or accounting firm to avoid a sticky situation or get out of one, many never make this realization when it comes to graphic design companies.

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» What makes good graphic design?

By Jeremy L. Knauff | Published 06/11/2007 | Advertising , Graphic Design | Rating:

Is it a combination of the right colors? Perhaps a lot of white space? Could it be a particular style of art? In reality, it can be any of these factors, none of these factors, or even a variety of other factors. Graphic design, unlike art, generally should not be a subjective thing. Graphic design has a business purpose and that being the case, means that it should accomplish a particular goal. That may mean driving sales, promoting a political agenda, educating, or whatever applies to your business model.

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» How To Choose A Graphic Designer Without Losing Your Mind

By Jeremy L. Knauff | Published 12/20/2006 | Graphic Design , Marketing Materials | Rating:

If you haven't already experienced it yourself, then you've probably heard some of the horror stories about trying to find or work with a graphic designer. It can be difficult, time consuming and frustrating to say the least, but in all fairness it's no different than any other profession. Think about how some people must feel when they have to work with some of your competitors.

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» Designers are from Saturn - How to Choose a Graphic Designer

By Marina Rivon | Published 12/10/2006 | Outsourcing , Graphic Design , Marketing Materials | Unrated

Or not! Finding designers to interview for your next design project is a fairly simple process. Finding the right match for your particular job is more complicated. You will find that there are many different types of designers. From the independent professional to the larger design firms; from specialized shops that deal with one type of product (annual reports, packaging) to professionals that have a wider range of experience, although maybe not as deep as the specialists in their particular areas.

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