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Lead Conversion

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By Jan Marie Dore | Published 02/3/2009 | Marketing Materials , Lead Conversion , Marketing Strategy , Marketing Tools | Rating:

Ebooks and other How-To Manuals are the hottest thing selling on the internet right now. Publishing information products can help you become a recognized authority in your area of expertise as well as substantially increase your income. Here are some tips to get you started creating information products.

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» Use An Ezine To Build Relationships And Grow Your Client Base

By Jan Marie Dore | Published 01/29/2009 | Marketing Tools , Marketing Strategy , Lead Conversion , Marketing Materials | Unrated

One of the main marketing activities in your business should be to grow your list. An ezine or online newsletter is a great way to keep your name and expertise in front of your target audience. Here are some tips to get started.

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» Beware of the Numbers Game

By Cidnee Stephen | Published 01/14/2009 | Marketing Tools , Marketing Strategy , Lead Conversion , Referrals , Positioning , Target Market | Rating:

If any of you have ever been so lucky to attend a multi-level presentation or even better a pyramid scheme, you are well aware of the Numbers Game. I always think about it when I recall an old Faberge Shampoo commercial where a women "tells 2 friends and they tell 2 friends and so on and so on and so on". A lot of times with referrals we think that if we have this base of clients and they can refer us, then we will have more clients who will refer us and so on and so on too. But you know this isn't what really happens in your business, does it? If you think about where your referrals have really come from, no doubt a handful of people come to mind (if you are lucky)! So why is it that some people refer us and some people don't? There are many factors that come into play that make someone a good referral source.

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» How to Convert More Website Traffic into More Customers & Sales by Inviting Prospects to Take Action

By Adam Hommey | Published 12/19/2008 | Lead Conversion , Marketing Strategy , Marketing Tools , Sales | Rating:

Increase your website sales conversions... Make sure that every page on your website provides a roadmap for your visitor with a specific call to action.

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» How to Overcome Adversity

By Drew Stevens PhD | Published 07/24/2008 | Sales , Lead Conversion , Referrals | Unrated

Today’s selling professional requires techniques that help to accentuate and differentiate from others. In a business culture where social networks proliferate the only true network is that built between a client and business professional. Clients enjoy the candor and the knowledge that is shared from a vendor. To this end, there are several methods that assist selling professionals.

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