Duct Tape Marketing

Managing customers, conducting marketing campaigns and achieving timely follow-up on sales leads is a vital process that can overwhelm a small business.  Keeping promises, storing correspondence, managing sales and being able to quickly determine the status of accounts is crucial to success.  Having a single, integrated solution to accomplish all this makes the lives of small business people so much easier and more productive.  Here is the perfect customer relationship management (CRM) solution for start-ups and small businesses.

You know how important that first follow-up with a new prospect is.  It's his chance to qualify you and your company, and test your service orientation. It could also be a "dodge;" an avoidance tactic by someone who's uncomfortable with saying "no," which could turn into a huge waste of your time. In this article, we'll take a brief look at ways of determining "engagement" early on in the buying/selling process and how understanding it can help you focus on your best prospects.

A year ago, would you have thought that 'twitter' was an effective marketing strategy?  Or that 'tweeting' in public would not earn you weird looks?  That was before Twitter, Inc. asked the world, “What are you doing?”  Twitter.com, a fusion of social networking and instant messaging, is a rapidly rising social media site that welcomes nearly 2 million visitors each month.

If you're using a free report or trial offer as a lead generator, you obviously want your conversion rate as high as possible. If your landing page is clunky or confusing or just plain ugly, you might be losing out on many valuable prospects. I've recently implemented a few simple changes to a client's landing page that resulted in double the conversions. These changes are all easy to do, so I urge you to try them yourself: