Duct Tape Marketing

Effective lead generation is more often than not one of the biggest challenges for a business. But the biggest problem is that up to 80% of marketing expenditures on lead generation and collateral go to waste because the sales department doesn’t know what to do with leads once they get them.
Leads are all about follow-up, follow-up, follow-up. Effective lead follow-up and nurturing processes are keys to making your investments count. You must have a nurture program in place, and make sure that all sales people know how to properly implement it. By demonstrating speedy follow-up within a set timeframe, you demonstrate that you are on top of things and that you take your business seriously.
So what do you do with those leads that might not be ready to buy right now?

Research shows that 30 - 45% of leads that were not considered viable opportunities by sales became sales-ready opportunities within 12 months.

You managed to entice your email reader or web surfer to click your link or your ad. In today's cluttered web marketing world, that's quite an accomplishment. But don't start celebrating yet. It's what happens after the click that determines the success of your campaign.

Do you have a box of business cards on your desk that you hardly seem to put a dent in before the information changes and a new box is ordered? Or worse yet...are you still working on that same box of business cards that you printed 3 years ago!

Business cards can be a great inexpensive marketing tool for a small business. Oddly enough we tend to use them only for networking, and even then, we aren't really sure if people are holding on to them.

Here are 7 different ways you can turn your business cards into a low cost marketing machine!

Most business owners are always looking for ways to reach new prospects while investing as little money as possible. Fortunately, there are a few ways to do just that.

Today we're going to focus on internet forums as a prospecting tool because they meet many of the needs that business owners have. They are easy to use, they cater to an extremely focused niche, and they are free to participate in.