Forced to be more innovative and efficient with the
resources they have, companies continue to need creative thinkers to compete.
No longer a manufacturing-based workforce of skilled laborers, we’re idea and
technology-based. We’ve moved from the Industrial Economy to the Creative
Economy. Enter the era of the designer.
Reaching new customers can be challenging for most businesses. While tried-and-true methods such as newspaper advertising remain popular, a new ad medium has also taken the business world by storm. Online video ads--short-form commercials that run on Web sites--are proving to be one of the most effective ways to advertise online, with some video ads generating twice the clicks of banner ads.
Do you wonder why the local paper always seems to contact your competitors and not you? Chances are, if you're not reaching out to reporters on a fairly regular basis they are not going to reach out to you when they need help.