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» Transform Technical Jargon into Reader-Friendly Marketing Materials

By Stacy Karacostas | Published 08/28/2009 | Marketing Materials | Rating:

Turn 50-cent words into 5-cent words. Go through your writing and find every word with three or more syllables. Then try to replace it with one or two shorter words. Of course, sometimes technical jargon needs to be in there. But you can always explain the techie bits using less technical lingo and shorter words.

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» Questions That Sell

By Ken Burgin | Published 08/21/2009 | Marketing Materials | Unrated

We are working on a new campaign for a client and spent a few hours today looking at competitive web sites, ads and brochures. After about three hours we looked at each other and said, “Can you remember anything any of these companies said that stands out?” Ken said, “I bet if I took all these brochures, and removed the company name and logo, even our client couldn’t tell them apart!”

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» Business Systems – the real way to create a lifestyle business

By Sandra Martini | Published 08/13/2009 | Marketing Materials | Unrated

Systems however, are what allow you to take time off without worrying what’s going on in the business and they ensure that all of your clients have the same experience – regardless of how busy you are – from start to finish.

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» All About Books: The Dos and Don'ts of Books for Print and Web

By Serena Carcasole | Published 08/11/2009 | Marketing Materials , Marketing Tools , Virtual Assistants | Unrated

When you're deciding to write a book, a few things come to mind. You'll want to determine your core audience, your topics, and how you might eventually go about selling your book. Both printed books and ebooks are an art form, both of which can be enhanced with a few guidelines. Unlike websites, a book has a lifespan that takes it from rough draft to final version where the words will stay the same. More care will probably be taken to make sure the completed book has longevity and relevance.

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» Twitter Etiquette - 8 Best Practices to Improve Business Relations

By Serena Carcasole | Published 08/10/2009 | Blogging , Marketing Materials , Lead Conversion | Rating:

The marketing methods used today are far different than what we have seen in years past. The reason for this is due to the massive increase in social media networks; Facebook, LinkedIn and Twitter. Twitter, especially has been gaining recognition for its ability to send real time information and opinions to a mass audience. Reaching out to large businesses is now possible, with a quick search and a short 'tweet'.

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