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» Credibility GONE – Are you risking yours by doing this?

By Sandra Martini | Published 07/24/2009 | Marketing Materials | Rating:

At some point, you start to lose faith. All the good will that this company/entrepreneur has built up through their ezine, Twitter and Facebook connecting, f'ree teleseminars, etc. is quickly dwindling.

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» Three Must-Follow Rules to a Successful Blog

By Serena Carcasole | Published 07/24/2009 | Blogging , Marketing Materials , Marketing Strategy | Rating:

In the current age of Web 2.0 marketing strategies, business owners must be available to their customers. Gone are the days of the untouchable CEO, especially if you're trying to do business online. You've probably heard it before, but here it is again: People do business with people they like.

And one of the easiest ways to make yourself accessible to current and potential clients is to set up and regularly maintain a blog for your business.

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» Tweet Yourself to Success -- Why Twitter is Valuable to your Business Marketing Plan

By Serena Carcasole | Published 07/22/2009 | Blogging , Marketing Materials , Marketing Strategy | Rating:

Some people refer to it as a micro blogging platform and others refer it to a mass public instant messaging tool, regardless, while social networking has been expanding and becoming a popular business tool with the likes of Facebook and LinkedIn, Twitter has seemingly been looked upon as the distant not so admired sibling of the three popular sites. While many people question whether this social networking tool is a waste of valuable time and energy, the truth is that it is quite beneficial once businesses and professionals learn how to use it.

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» The 30-Day Lifestyle Diet

By Barbara Wayman | Published 07/22/2009 | Public Relations , Marketing Materials , Advertising , Marketing Strategy , Marketing Tools , Personal Branding | Unrated

Nowadays diets tend to have a bad name. Overly restrictive and temporary, they often ensure that people revert back to their old habits quickly, thereby eliminating long-term results. This year I've discovered a new way to apply the idea of a diet to a host of goals that have nothing to do with food. I've found that if I focus my attention on a specific topic and do one small task related to every day for 30 days, by the end of the month I've achieved remarkable things I never anticipated.

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» The Secret to Staying Booked Solid

By Stacy Karacostas | Published 07/20/2009 | Marketing Materials | Rating:

Tired of feast or famine? Wish you had a long waiting list of new clients? If you provide a service like consulting, graphic design, Web design, Interior Design, copywriting, etc. you can book yourself out weeks or even months in advance. All you have to do is follow the airlines’ lead…

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