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» Are you making these 6 marketing mistakes?

By Sandra Martini | Published 07/16/2009 | Marketing Materials | Unrated

You know this game: Biz owner states they have only a “few” left and either the number keeps increasing or they’ve sold more than they said they had and it just takes reading their emails to know.

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» Easy Savings for Small Business: Create Your Own Office Mailroom

By Merrin Muxlow | Published 07/2/2009 | Direct Mail , Marketing Materials | Rating:

You’ve all heard of big companies with “mail rooms,” right? A mail room is pretty much an inter-office post office. Big companies process mail on site because it’s cost effective, convenient, and allows a business to process more outgoing mail each day. Small businesses can have their own “mail room,” too, or at least their own mailing system: you can use a postage meter or online service to pay for postage, package shipments, or an other service offered by the USPS, including receipt of delivery and COD verification.

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» The True Cost of Free Marketing, and How to Choose the Right Marketing Tactics for Your Business

By Stacy Karacostas | Published 06/30/2009 | Marketing Materials | Rating:

No matter what anyone tells you, there is no such thing as “free advertising”, and even cheap advertising usually isn’t. At the very least you have to count your own time costs to create your promotion. Plus you may need to hire a graphic designer, copywriter or even a marketing consultant to get the results you need. So don’t base your marketing and advertising decisions solely on initial cost. Instead you want to consider your goals, the true costs and the potential gains or ROI.

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» Dude, Your Website Sucks: 5 symptoms and easy remedies for websites gone wrong

By Neil Swanson | Published 06/25/2009 | Advertising , Marketing Materials , Marketing Tools , Web Site Design | Rating:

So you've got a website. Too bad it's costing you more business than it's earning you. Sorry to break it to you, but dude, your website sucks. Learn these 5 symptoms of bad websites and easy remedies. Steps to improving your website's design, content and performance so you can start winning more customers.

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» 10 Cheap Ways to Create a Professional Impression with Your Small Business Marketing

By Stacy Karacostas | Published 06/20/2009 | Marketing Materials | Unrated

These days, the Internet has created tons more competition in any field than there was just 5 years ago. So you’ve got to have your
marketing ducks in a row before you try to sell a thing. Otherwise someone out there is sure to be making a better
impression than you. Thankfully, creating a top-notch impression with your marketing doesn’t have to cost an arm and a leg.

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