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» Public Speaking: Know What You're Saying and Why
By Lisa Braithwaite | Published 08/14/2009 | Marketing Tools , Marketing Strategy , Business Life | Unrated
Be clear. Don't use expressions that you don't understand yourself. Be extra cautious and assume the audience may not get your favorite idioms, especially in our multicultural world of today.
» 12 Ways to Tell If Your Website Needs Work
By Stacy Karacostas | Published 08/14/2009 | Marketing Strategy | Rating:
Wouldn’t it be nice to wake up and find emails from 3 hot leads who are dying to hire you? Or that you made $300 in online sales while you were sleeping? Duh, of course it would! And it doesn’t take a rocket scientist to make it happen.
» Tightening the Belt
By Pamela Taylor | Published 08/9/2009 | Sales , Personal Branding , Marketing Strategy , Advertising , Positioning | Rating:

At a time when the economy continues to waver and companies seek further ways to tighten the belt, is this a time to slash marketing? Some companies are reducing marketing spend in line with other organizational cutbacks. Others have practically eliminated their marketing budgets.

Or, is this a time to invest?

» Three Must-Follow Rules to a Successful Blog
By Serena Carcasole | Published 07/24/2009 | Blogging , Marketing Materials , Marketing Strategy | Rating:

In the current age of Web 2.0 marketing strategies, business owners must be available to their customers.  Gone are the days of the untouchable CEO, especially if you're trying to do business online.  You've probably heard it before, but here it is again: People do business with people they like.

And one of the easiest ways to make yourself accessible to current and potential clients is to set up and regularly maintain a blog for your business.

» Tweet Yourself to Success -- Why Twitter is Valuable to your Business Marketing Plan
By Serena Carcasole | Published 07/22/2009 | Blogging , Marketing Materials , Marketing Strategy | Rating:
Some people refer to it as a micro blogging platform and others refer it to a mass public instant messaging tool, regardless, while social networking has been expanding and becoming a popular business tool with the likes of Facebook and LinkedIn, Twitter has seemingly been looked upon as the distant not so admired sibling of the three popular sites.  While many people question whether this social networking tool is a waste of valuable time and energy, the truth is that it is quite beneficial once businesses and professionals learn how to use it.


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