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» Marketing Your Business -- The Line Between Effective and Annoying

By Sandra Martini | Published 06/18/2009 | Marketing Strategy | Unrated

I recently heard a very successful business owner say "These days you have to market your heart out and I'm going to hammer my list with. . ." and the name of the latest program.

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» How to Buy a Media List That Gets You, Your Products, and Your Services in Front of the Right People

By Dan Janal | Published 06/15/2009 | Positioning , Marketing Strategy | Unrated

Before you buy a media list, be sure to ask these questions, so You Get the Most publicity for your buck...

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» What's the Purpose of Your Presentation?

By Lisa Braithwaite | Published 06/14/2009 | Marketing Tools , Marketing Strategy , Business Life | Unrated

There's one simple step to ensure that your presentation stays focused and clear. Unfortunately, many speakers neglect this step, which is why their presentations drift, roam and seem to follow no logical path. Get your objective in place and the rest will follow.

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» Get More Clients by Making Your Marketing Materials the Life of the Party

By Stacy Karacostas | Published 06/7/2009 | Marketing Strategy | Rating:

When you sit down to write your marketing materials, you’re really getting ready to have a one-on-one conversation with the person who’s going to read them. It’s up to you to decide what kind of conversation that’s going to be. If you make it sound like your typical, formal, boring, all-about-me marketing, people aren’t going to stick around to read the whole thing…

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» Tips for Marketing Your Business Using Online Video Ads

By Diaz Nesamoney | Published 06/5/2009 | Marketing Tools , Marketing Strategy , Local Search , Advertising | Rating:

Reaching new customers can be challenging for most businesses. While tried-and-true methods such as newspaper advertising remain popular, a new ad medium has also taken the business world by storm. Online video ads--short-form commercials that run on Web sites--are proving to be one of the most effective ways to advertise online, with some video ads generating twice the clicks of banner ads.

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