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» Public Speaking: Know What You're Saying and Why

By Lisa Braithwaite | Published 08/14/2009 | Marketing Tools , Marketing Strategy , Business Life | Unrated

Be clear. Don't use expressions that you don't understand yourself. Be extra cautious and assume the audience may not get your favorite idioms, especially in our multicultural world of today.

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» All About Books: The Dos and Don'ts of Books for Print and Web

By Serena Carcasole | Published 08/11/2009 | Marketing Materials , Marketing Tools , Virtual Assistants | Unrated

When you're deciding to write a book, a few things come to mind. You'll want to determine your core audience, your topics, and how you might eventually go about selling your book. Both printed books and ebooks are an art form, both of which can be enhanced with a few guidelines. Unlike websites, a book has a lifespan that takes it from rough draft to final version where the words will stay the same. More care will probably be taken to make sure the completed book has longevity and relevance.

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» Social Networking Changed Everything – The New Marketing & PR Model

By Diana Ennen | Published 08/5/2009 | Marketing Tools | Rating:

It’s pretty obvious that the marketing of today has changed. You have newspapers going virtual/web only, Twitter and Facebook replacing postcards and phone calls, and potential clients now being the main target of your press releases as opposed to editors. It’s all changing and to do PR today, you need to change with it. The good news is that it’s never been easier. The bad news, you need to learn a new way to do things. Fortunately, there are tips that can make it easier and I’m here to show you a few.

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» LinkedIn Strategies for Business Success

By Serena Carcasole | Published 07/23/2009 | Lead Conversion , Marketing Tools , Search Engine Optimization | Unrated

What are some strategies you should be taking to use LinkedIn to your full benefit? And what should you avoid doing, in order to ultimately gain clients and reach business success?

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» Survey your Connections - A Creative Social Networking Strategy

By Serena Carcasole | Published 07/22/2009 | Lead Conversion , Marketing Strategy , Marketing Tools | Rating:

While social networking is an excellent tool, it doesn't just stop at sending out tweets, status updates, answering questions and writing up blog posts. Social media is evolving so quickly that the opportunities for Internet marketing are now endless.

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