Duct Tape Marketing

Is your travel company seeing fewer results and lower conversion rates than ever before and you don’t know why? You spend all this time with your travel company’s marketing message, but you’re not seeing the expected results. The question you must ask yourself is whether your website is speaking to the current market.

Recently, the market has shifted greatly from where it was a year ago, and even six months ago, to where it is now. People are still buying, but they’re buying for different reasons. An uncertain economy leads to uncertain buyers, and uncertain buyers need to know for sure they’re getting the most out of their dollar. In a nutshell, there’s no room for wasting money.

How can you apply result-driven marketing to your travel company? Simple. Your target market wants to feel a sense of security, knowing that your travel agency is going to deliver their ideal vacation—and a vacation that’s worth their hard-earned money. The current market isn’t going to spend money on uncertain luxuries. This is where you shift your marketing strategies.

All it takes are some tweaks in your services and / or your company message.

Making changes to your services:

Offer more all-inclusives: Promoting all-inclusives is an excellent way to cater to the current market’s needs. With all-inclusives, clients are certain about how much money they’re spending on their vacation before they even arrive at their destination. No surprises. No uncertainty. 

Offer more customized packages: Creating customized packages for your clients is an excellent way to ensure they do only the things they want to do. Packages ensure clients aren’t wasting money and precious time while on vacation. Clients can also rest easy knowing their vacation is planned out and prices have been written out for them ahead of time.  

Offer more promises: Making promises to your customers provides them with a sense of security. Promises that you know you can make will build trust in the client and allow them to feel relaxed and confident about their purchasing decision.

Making changes to your company message happens through effective website copy that speaks to the market shift and helps convert more website visitors into leads and sales.

Result-driven web copy . . .

·        Hits your target market’s sweet spot. People who were once going on vacation with a carefree attitude are now looking for security in their vacation decisions. They want to know exactly how much it will cost, where their money is going, and what activities they’ll be participating in before they even leave for vacation. Your web copy needs to send a message to your target market that makes them feel secure. You are there for them and your promises are consistently met.

·        Illustrates an accurate and clear business message. Well-written website copy will show your target audience that you’re a trustworthy and reliable travel resource. Providing your customers with accurate information, promises you can fulfill, and a sense of security is going to allow your target audience to feel confident with their purchase and with your company.

·        Converts more website visitors to leads and sales: The goal of your web copy is to influence website visitors to take some kind of action. Whether that action is to call your travel company, or book with your travel company online, your website copy needs to persuade viewers to take action. If you can build a sense of security and trustworthiness in the viewer before they even meet or speak with you, you’ve already made part of your sale.