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» Target Fixation -- Is your goal killing your business?

By Sandra Martini | Published 05/28/2009 | Marketing Tools , Marketing Strategy | Unrated

There are very few television shows I watch with any regularity and NCIS is one of them -- whether it\'s the investigative plots themselves or Mark Harmon, I can\'t say for sure. :-)

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» How to Choose a Pay-Per-Click Firm That Turns Clicks into Clients

By Paul Rakovich | Published 05/24/2009 | Marketing Tools | Rating:

There are two paths that you can take when it comes to managing your pay-per-click advertising campaign online. You can learn it yourself and make Google's stock rise higher while you figure out the learning curve, then spend a lot of time keeping it running smoothly. Or, you can hire a professional pay-per-click firm to handle it for you.

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» Making Your Marketing Tick

By Pamela Taylor | Published 05/21/2009 | Marketing Tools , Marketing Strategy , Positioning , Target Market | Rating:

The pressure is on. How do you optimize your minimized dollars, eliminate stale marketing efforts, and expand your outreach to prospects? By focusing on what can be achieved quickly and leveraging your existing marketing assets. You might be surprised at the results if you center your efforts on just a few key components.

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» Polish Your Book Interior with These Proven Typesetting Techniques

By Karen Saunders | Published 05/6/2009 | Personal Branding , Marketing Tools , Graphic Design | Unrated

A quick look on your software reveals myriad choices of fonts and you can always find more! But like shopping in a candy store, you have to make judicious selections.

It is important to select appropriate fonts to communicate your message to your readers, particularly when dealing with titles and headlines. Why? Because specific fonts can evoke a certain attitude and feeling that reinforces your intended message.

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» Should You Be Famous? How Editorial Calendars Can Help

By Barbara Wayman | Published 04/19/2009 | Marketing Tools , Marketing Strategy , Marketing Materials , Public Relations | Unrated

Those of you who would welcome media coverage of your company but are not sure how to get started, let me give you a great tip: editorial calendars.
An editorial calendar is simply a written plan of topics a media outlet will be covering in a given year. Many of the publications you read most often have editorial calendars they work from, as it gives them a structure to plan their content.

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