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» Keeping Clients in a Down Economy: Is Giving or Taking Better for Your

By Sandra Martini | Published 04/9/2009 | Marketing Tools | Unrated

Quite simply, in an economy where most business owners are scaling back and taking things away from their programs, and therefore their clients, I'm adding goodies and little perks.

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» 10 Ways to Stop Attracting New Clients & Kill Your Small Business in a Recession

By David Gruttadaurio | Published 04/1/2009 | Target Market , Positioning , CRM , Direct Mail , Marketing Strategy , Marketing Tools | Rating:

Your clients are the most valuable asset you have. By using attentive, relationship-building marketing strategies like distributing a print newsletter, create a bond that will allow you to weather any type of economic environment.

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» Proximity Is Destiny

By Barbara Wayman | Published 03/29/2009 | Personal Branding , Marketing Tools , Marketing Strategy , Business Life , Advertising , Marketing Materials , Public Relations | Unrated

Do you have a life philosophy? For the past decade mine has been “proximity is destiny.” This somewhat opaque saying speaks to me because it reinforces a basic fact of the universe – we become what we think about most of the time. And we tend to think about that which surrounds us, either in place, time, order or relation.

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» Why Consistency Matters

By Barbara Wayman | Published 03/29/2009 | Personal Branding , Marketing Tools , Marketing Strategy , Business Life , Advertising , Marketing Materials , Referrals , Public Relations , Target Market | Unrated

Emerson called consistency the hobgoblin of little minds, but when it comes to public relations, consistency is THE most crucial key to success. Why? Because we live in a world of cause and effect.

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» How to Attract More Legal Clients for Your Small Law Firm & Thrive in a Recession

By Dave Lorenzo | Published 03/24/2009 | Marketing Strategy , Marketing Tools | Unrated

The key to survival and success lies in expanding your reach. Here are 5 Low Cost Ways to Combat the Recession and Attract more Legal Clients for your Small Law Firm

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