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» How to Hire a Virtual Assistant: Your 10-Step Guide to Finding the Perfect Fit

By Danielle Keister | Published 10/10/2006 | Virtual Assistants , Outsourcing , Business Life | Rating:

As a savvy business owner, you know you can’t do everything yourself. Whether you are capable or not, you understand that your time is most intelligently focused on activities that grow your business and generate revenue. And these days, outsourcing your administrative support work to a Virtual Assistant (or VA) makes it very easy to get just the amount of support you need without the expense of costly in-house staff.

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» How Grasshopper Used Crowdsourcing to Find 5,000 Influencers

By Maria Colacurcio | Published 11/4/2009 | Outsourcing | Rating:

We've all heard about Grasshopper's massively successful viral marketing campaign, in which 5,000 influential press, analysts and business people received a FedEx envelope containing chocolate-covered grasshoppers.

In their self-published case study, they indicate this list of 5,000 was compiled for $2103.00. How is this possible? Grasshopper utilized a new, exploding trend for small business: crowdsourcing.

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» Dropping The Ball

By Michelangelo Celli | Published 11/3/2006 | Outsourcing , Sales , Marketing Tools , Marketing Strategy , Marketing Materials , Customer Service , Positioning , Target Market | Unrated

When it comes to marketing, most CEOs at B2B companies make lousy catchers, and even worse pitchers.

It's tough to find a CEO that really loves to talk about marketing. Business owners, presidents, and CEOs pack into sales seminars, but similar marketing events are filled only with marketing directors and marketing VPs, with few CEOs in sight. And yet, in which area of the business do you think the CEOs are dumping more money without a measurable return, marketing or sales?

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» Marketing Is Not A Cost – A CEO Who Doesn’t Understand Marketing Is!

By Michelangelo Celli | Published 11/3/2006 | Outsourcing , Sales , Strategic Partnering , Marketing Tools , Marketing Strategy , Lead Conversion , Advertising , Positioning , Target Market | Unrated

If I had a nickel for every time I’ve heard a CEO say, “we want to get as much marketing as possible for the least amount of money,” I would be a rich man. Believe me. I have measured it. Why is it that so many CEOs and their management teams are still approaching marketing from the position that it is a cost? Because they have absolutely no metrics to justify how they are spending their marketing dollars.

Most CEOs of privately held Business-To-Business organizations have not taken the time to measure what their customers are worth to them over their lifetime, and so they have no way to build a rationale for what they are willing to spend to win more customers.

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