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» Confessions of a Google AdWords Winner - Part 1

By Roger Hall | Published 05/4/2007 | PPC Advertising | Unrated

A very quick history lesson you need to discover (don't worry - it's quick and painless). A hundred years ago, many advertisements had no headline. Or, they simply promoted product features. Suddenly, something changed. By clearly stating the benefits to the consumer of what they were selling, advertisers found they sold more stuff. Why?

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» The Beginner's Guide to Pay Per Click Advertising

By Alan Cheng | Published 03/7/2007 | PPC Advertising | Rating:

Pay per click (PPC) advertising programs have been widely used by companies, Internet marketers and webmasters to promote their online businesses and websites. When disscussing about ways of driving traffic or making money online through a website in forums, Many people will mention the use of PPC advertising. So What exactly is PPC advertising?

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» Can You Pass this Quick Google AdWords PPC Quiz?

By Roger Hall | Published 01/6/2007 | PPC Advertising | Unrated

Listen: Holidays are over, and we've landed in 2007. Now, it's time to see if you're truly prepared for this year's even rougher and tougher Google AdWords battleground.

If you can answer 8/10 of the following questions correctly, you're likely prepared. If you can't, you're probably going to be eaten for lunch by the more knowledgeable AdWords PPC sharks this year...

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» How To Grow an A+ Google PPC Brain

By Roger Hall | Published 12/28/2006 | PPC Advertising | Unrated

Here's one of the most important things anyone will ever teach you about Google Pay Per Click (PPC). Now, in your 'mind's eye' I want you to visualize two business people who are advertising in Google PPC today...

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» Insanely Easy New Google PPC Tip Guarantees You’ll Do Better

By Roger Hall | Published 12/23/2006 | PPC Advertising | Unrated

You don’t know this yet, but a team of researchers has discovered something very important by tracking and recording hundreds of people's eye movements, and their response to Google search results pages. In particular, the sponsored search results (Pay-Per-Click ads). You see, there’s an easy way fix your Google PPC problems. And and it goes against advice your Mom gave you...

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