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By Pamela Taylor | Published 08/9/2009 | Sales , Personal Branding , Marketing Strategy , Advertising , Positioning | Rating:

At a time when the economy continues to waver and companies seek further ways to tighten the belt, is this a time to slash marketing? Some companies are reducing marketing spend in line with other organizational cutbacks. Others have practically eliminated their marketing budgets.

Or, is this a time to invest?

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» The 30-Day Lifestyle Diet

By Barbara Wayman | Published 07/22/2009 | Public Relations , Marketing Materials , Advertising , Marketing Strategy , Marketing Tools , Personal Branding | Unrated

Nowadays diets tend to have a bad name. Overly restrictive and temporary, they often ensure that people revert back to their old habits quickly, thereby eliminating long-term results. This year I've discovered a new way to apply the idea of a diet to a host of goals that have nothing to do with food. I've found that if I focus my attention on a specific topic and do one small task related to every day for 30 days, by the end of the month I've achieved remarkable things I never anticipated.

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» How to brand your business and launch your brand online . . . without losing your money or your mind!

By Karen Saunders | Published 06/3/2009 | Web Site Design , Personal Branding , Marketing Strategy , Advertising , Marketing Materials , Positioning , Target Market | Rating:

You don’t need to be a cyber-genius to go online and get results. But unless you have a clear business objective and message, you could waste a lot of time and money without accomplishing much. Here are seven steps to guide you in developing your website. Use this system as a clear roadmap, so you don’t find yourself wandering in circles.

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» Polish Your Book Interior with These Proven Typesetting Techniques

By Karen Saunders | Published 05/6/2009 | Personal Branding , Marketing Tools , Graphic Design | Unrated

A quick look on your software reveals myriad choices of fonts and you can always find more! But like shopping in a candy store, you have to make judicious selections.

It is important to select appropriate fonts to communicate your message to your readers, particularly when dealing with titles and headlines. Why? Because specific fonts can evoke a certain attitude and feeling that reinforces your intended message.

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» Counter-Intuitive Time Management Techniques to Tame Your Never-Ending To Do List

By Linda Walker | Published 03/31/2009 | Business Life , Personal Branding | Rating:

You need a way to categorize and prioritize your tasks. Here’s the secret to doubling your productivity and cutting your To Do list...

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