Do you have
a life philosophy?For the past decade mine
has been “proximity is destiny.”This
somewhat opaque saying speaks to me because it reinforces a basic fact of the
universe – we become what we think about most of the time.And we tend to think about that which
surrounds us, either in place, time, order or relation.
Emerson
called consistency the hobgoblin of little minds, but when it comes to public
relations, consistency is THE most crucial key to success.Why?Because we live in a world of cause and effect.
If you can't find a way to be different, you will constantly find
yourself being pressured on price, and small businesses can't survive
on constant price cutting. So how do you differentiate?