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» Building Customer Relationships: Beauty Industry’s Key to Success

By Michelle Salater | Published 12/19/2008 | Customer Service , Marketing Strategy , Marketing Tools , Personal Branding | Unrated

With all the technological advancements, competition in the beauty industry has never been more cutthroat than it is today. In order to stand out, you must skillfully beat competition and nurture customer relationships.

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» Capture Clients with Words that "Hook" and Graphics that "Kick!"

By Karen Saunders | Published 12/15/2008 | Personal Branding , Marketing Tools , Marketing Strategy , Graphic Design , Marketing Materials | Rating:

Do the marketing pieces you send out lack pizzazz and personality? Are they capturing the clients you want to work with? As your company's in-house graphics person--perhaps more by default than by intention--you're pressed to be a jack/jill-of-all-trades. You want to do a great job of producing promotional pieces, but you have little time to learn advanced design and marketing skills. Here’s how can you can make an instant improvement.

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» Increase Business in Economic Crisis and Strengthen Your Brand Name

By Michelle Salater | Published 12/12/2008 | Personal Branding | Unrated

During tough economic times, customers are more particular about businesses they’re buying from. Customers want to know you understand the current crisis and are there to help them with their needs.

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» Worried About the Economy? Get Out and Speak!

By Lisa Braithwaite | Published 12/8/2008 | Personal Branding , Marketing Tools , Marketing Strategy , Business Life | Rating:

If you're one of those people who is nervous because you're not sure how to market yourself without spending a fortune, and you're looking for a new and affordable way to approach current clients and new prospects, I'd like you to think about adding public speaking to your marketing efforts.

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» How to Avoid Self Sabotage

By Drew Stevens PhD | Published 12/8/2008 | Personal Branding | Rating:

Statistics prove that internal stress is the key factor in self-sabotage. More important, we sabotage because we focus on negative aspects; we focus on failure. Research shows that individuals have a fear of failure, but too often the real problem is fear of success. Failure is a manifestation of looking at the past. Our success lies in the future. Self-sabotage is really a form of denial.

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