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Positioning
 
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» Rating: 0 out of 5?! How To Turn Negative Reviews Into Positives
By Mark Raleigh | Published 04/20/2008 | Marketing Tools , Marketing Strategy , Customer Service , Positioning | Rating:
So you've checked out what other people are saying about your online store, and to your horror, there's a few negative reviews out there! Before you start an all out war on anyone who criticizes your ecommerce store, read on to find out how to transform negative customer reviews into positive feedback.
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» Choosing the Right Strategy for Your Business
By Claire Ratushny | Published 04/2/2008 | Positioning | Unrated

It’s Strategy time with a capital “S” and no business that doesn’t have a plan is going to succeed in today’s business arena. Taking the time to put together a marketing plan isn’t a luxury; it’s a necessity and a matter of survival.

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» Twenty Questions (Give or Take) That Marketers Should Ask Before Undertaking Cause-Related Marketing
By Paul Jones | Published 03/16/2008 | Strategic Partnering , Marketing Strategy , Advertising , Public Relations , Positioning | Unrated
You've heard of cause-related marketing.... send in the lid from a carton of Yoplait yogurt and a dime goes to fight breast cancer. You seen big companies like General Mills and Target weave it into their marketing plans and budgets. But should your small business undertake cause-related marketing?
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» 15 Questions A Franchise Should Ask Before Entering into Cause-Related Marketing Partnership
By Paul Jones | Published 03/16/2008 | Strategic Partnering , Marketing Tools , Marketing Strategy , Advertising , Positioning | Unrated
In the United States, there’s one place where you’re all but guaranteed to run into some kind of cause-related marketing, namely a retail franchise outlet. Listed are the ten largest U.S. based franchise systems, ranked according to total system sales volume as ranked by the Franchise Times. Where known, I’ve added the cause with which each franchise system is most publicly-affiliated.
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» Future of Live Chat - What are the Possibilities?
By Alex Wilson | Published 03/12/2008 | Positioning | Unrated

Availability of Text Chat with a Live Chat Agent on websites is showing steady growth and, Forrester Research Inc. estimates, acceptance of Live Chat will grow to 59% of online buyers in 2007 when "chatting teens grow up". As Live Chat grows vertically, it will start expanding sideways and explore other linked technologies.

 

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