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By Pamela Taylor | Published 08/9/2009 | Sales , Personal Branding , Marketing Strategy , Advertising , Positioning | Rating:

At a time when the economy continues to waver and companies seek further ways to tighten the belt, is this a time to slash marketing? Some companies are reducing marketing spend in line with other organizational cutbacks. Others have practically eliminated their marketing budgets.

Or, is this a time to invest?

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» How to Buy a Media List That Gets You, Your Products, and Your Services in Front of the Right People

By Dan Janal | Published 06/15/2009 | Positioning , Marketing Strategy | Unrated

Before you buy a media list, be sure to ask these questions, so You Get the Most publicity for your buck...

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» How to brand your business and launch your brand online . . . without losing your money or your mind!

By Karen Saunders | Published 06/3/2009 | Web Site Design , Personal Branding , Marketing Strategy , Advertising , Marketing Materials , Positioning , Target Market | Rating:

You don’t need to be a cyber-genius to go online and get results. But unless you have a clear business objective and message, you could waste a lot of time and money without accomplishing much. Here are seven steps to guide you in developing your website. Use this system as a clear roadmap, so you don’t find yourself wandering in circles.

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» Making Your Marketing Tick

By Pamela Taylor | Published 05/21/2009 | Marketing Tools , Marketing Strategy , Positioning , Target Market | Rating:

The pressure is on. How do you optimize your minimized dollars, eliminate stale marketing efforts, and expand your outreach to prospects? By focusing on what can be achieved quickly and leveraging your existing marketing assets. You might be surprised at the results if you center your efforts on just a few key components.

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» 10 Ways to Stop Attracting New Clients & Kill Your Small Business in a Recession

By David Gruttadaurio | Published 04/1/2009 | Target Market , Positioning , CRM , Direct Mail , Marketing Strategy , Marketing Tools | Rating:

Your clients are the most valuable asset you have. By using attentive, relationship-building marketing strategies like distributing a print newsletter, create a bond that will allow you to weather any type of economic environment.

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