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» Branding the "Branson Way"

By Cidnee Stephen | Published 03/30/2009 | Positioning | Unrated

At one point in his conversation he touched on the importance of having a great name and being able to create a strong brand around it.

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» Be An Orange

By Cidnee Stephen | Published 03/23/2009 | Personal Branding , Marketing Strategy , Advertising , Positioning , Target Market | Rating:

If you can't find a way to be different, you will constantly find yourself being pressured on price, and small businesses can't survive on constant price cutting. So how do you differentiate?

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» Five Basic Internet Marketing Strategies to Promote Your Professional Services

By Jan Marie Dore | Published 03/5/2009 | Virtual Assistants , Sales , Marketing Tools , Marketing Materials , Positioning | Unrated

If you're not using the internet to market your professional services, you're missing out on expanded opportunities. Using the internet to promote your business will help you make the most out of your marketing efforts. Here are several very basic online marketing strategies to establish a presence online that will expand your reach to the global marketplace and grow your business substantially.

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» Is Your Peak Season Right Around the Corner?

By Cidnee Stephen | Published 02/12/2009 | Positioning , Advertising , Marketing Strategy , Marketing Tools | Unrated

Are You Winding Down or Heating Up?

Is the upcoming season usually busy for you? If so, what are you doing now to maximize your results?

Far too often we leave our promotional efforts until it’s too late. The next thing we know, we find ourselves scrambling at the last minute, rushing our promotions and not maximizing on the time and money we spent.

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» Why All Companies Need a Story

By Cidnee Stephen | Published 02/9/2009 | Positioning , Referrals , Marketing Strategy | Unrated

Think about the last time you and a friend raved about a product or a service. Did you talk about the company's motto or its whole product line? Of course not, more than likely you told a story about your experience with that company. You might have had a personal anecdote about the person you dealt with or their stellar service. Maybe you found their product out of this world!

Stories capture our attention quickly. They are more entertaining than straight facts and allow us to take a complicated topic and explain it in such a way that it is appealing to a listener.

So why does a company need to tell a story? Simply put, it gives you control over what and how people talk about you, your products and services.

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