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Just How Different Are You
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So how do you effectively pull your prospects out of the box? In other words, how do you define what makes you TRULY different. Having done many surveys for my clients asking their customers this very pointed questions, I can tell you this. 9 times out of 10 it is in the little things.
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Creating a Talking Logo
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Before any other marketing tools like advertising, direct mail, your website or referrals will have an impact on your business, you've got to uncover and communicate how your business is different from every other business that says they do what you do.
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10 Tips to Gain Credibility Online
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Below, are some key points that may give you a fresh perspective on how to enhance your credibility online.
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Dating the Trysumer
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Marketing to a prospect is like dating, especially if your prospect is a "trysumer."
For those of you who are experiencing marital bliss let me remind you of this age-old, sometimes confusing, but always entertaining ritual.
Back in the caveman days dating was easy. The caveman hit the cavewoman over the head and dragged her home - a behaviour that still exists today in the form of annoying telemarketers who won't take no for an answer, or people who corner you at a business function, and try to shove their business down your throat.
Luckily we have evolved and the dating ritual has become less painful, but - let's face it - more expensive! Now more time and yes, more money has to be invested.
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Social Bookmarking For Business
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Social bookmarking is a cool concept that allows you to save bookmarks to websites you find interesting or useful. It's a great idea from a personal standpoint because you can access your favourite bookmarks from any computer. But how can social bookmarking help your business?
Okay, I must admit - it definitely has taken me a bit to figure out how to explain this simply (like I wish someone could have explained to me)! But here it goes.
If you would like:
• Increased Traffic To Your Site
• A quicker way to access new business resources, and/or
• Another way to strengthen business relationships
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