Duct Tape Marketing

Forced to be more innovative and efficient with the resources they have, companies continue to need creative thinkers to compete. No longer a manufacturing-based workforce of skilled laborers, we’re idea and technology-based. We’ve moved from the Industrial Economy to the Creative Economy. Enter the era of the designer.

It's official: British singing phenom Susan Boyle's video clip is the most downloaded in a single week in the history of the Internet.  She's made fans of Oprah, Jay Leno, Elaine Paige, Simon Cowell, Demi Moore and millions of people who have watched her sing "I Dreamed a Dream" from Les Misérables.  With a three minute performance, Susan Boyle rocketed from the depths of obscurity to the heights of fame in a matter of days.  What can Susan’s experience teach business owners? 

Those of you who would welcome media coverage of your company but are not sure how to get started, let me give you a great tip: editorial calendars.
An editorial calendar is simply a written plan of topics a media outlet will be covering in a given year. Many of the publications you read most often have editorial calendars they work from, as it gives them a structure to plan their content.