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» Twenty Questions (Give or Take) That Marketers Should Ask Before Undertaking Cause-Related Marketing

By Paul Jones | Published 03/16/2008 | Strategic Partnering , Marketing Strategy , Advertising , Public Relations , Positioning | Unrated

You've heard of cause-related marketing.... send in the lid from a carton of Yoplait yogurt and a dime goes to fight breast cancer. You seen big companies like General Mills and Target weave it into their marketing plans and budgets. But should your small business undertake cause-related marketing?

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» How to Publicize a Seminar

By Shama Hyder | Published 02/13/2008 | Blogging , Public Relations , Marketing Strategy | Rating:

Public speaking is a great way to obtain new clients and further establish your expertise as a service professional. You can go about this in two ways. First, you can speak at meetings or events hosted by others. Second, you can host a seminar yourself. If you choose to do the latter, here are five ways how to publicize a seminar.

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» The Santa Brand: How Does Santa Stack Up Against The Pillsbury Dough Boy?

By TSUFIT * | Published 12/16/2007 | Personal Branding , Marketing Tools , Marketing Strategy , Business Life , Public Relations , Positioning | Rating:

―An Entrepreneur's Guide to Getting Noticed in a Noisy Marketplace

My daughter, the one I affectionately call Daughter Number 2, recently challenged herself to participate in a high school Debate Tournament, following in her mother's footsteps. The topic? Be It Resolved that Santa Claus is a Dangerous Concept Which Should be Abolished. So, 6 AM, the morning of the debate, I'm surfing the net for stories of bank robberies and kidnappings by men in Santa suits. It didn't take long before I got sidetracked onto something even better― a bunch of articles on The Santa Brand. (Let the kid do her own research!)

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» Your Media Moment: Give a Successful Interview

By Lisa Braithwaite | Published 09/5/2007 | Marketing Tools , Marketing Strategy , Business Life , Public Relations | Rating:

Prepare your key points in advance and never waver from your main message, and you will always be ready for media interviews.

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» Buffalo, Bunnies and Branding -- An Entrepreneur's Guide to Getting Noticed in a Noisy Marketplace!

By TSUFIT * | Published 08/6/2007 | Personal Branding , Marketing Tools , Marketing Strategy , Business Life , Marketing Materials , Public Relations , Positioning , Target Market | Rating:

Your brand is your audience’s perception of you. Most entrepreneurs have no brand at all. They’re invisible, lost in a sea of similar businesses, indistinct in a cluttered marketplace. Their prospects don’t have any perception about them, not positive, not negative—‘cause they don’t even know they exist.

How can you become visible in an overcrowded marketplace?

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