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» Susan Boyle – Lessons in Authenticity, Timing and Technology

By Barbara Wayman | Published 04/21/2009 | Marketing Materials , Public Relations | Unrated

It's official: British singing phenom Susan Boyle's video clip is the most downloaded in a single week in the history of the Internet. She's made fans of Oprah, Jay Leno, Elaine Paige, Simon Cowell, Demi Moore and millions of people who have watched her sing "I Dreamed a Dream" from Les Misérables. With a three minute performance, Susan Boyle rocketed from the depths of obscurity to the heights of fame in a matter of days. What can Susan’s experience teach business owners?

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» Should You Be Famous? How Editorial Calendars Can Help

By Barbara Wayman | Published 04/19/2009 | Marketing Tools , Marketing Strategy , Marketing Materials , Public Relations | Unrated

Those of you who would welcome media coverage of your company but are not sure how to get started, let me give you a great tip: editorial calendars.
An editorial calendar is simply a written plan of topics a media outlet will be covering in a given year. Many of the publications you read most often have editorial calendars they work from, as it gives them a structure to plan their content.

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» Three Media Pitching Secrets

By Barbara Wayman | Published 04/5/2009 | Public Relations | Unrated

In my over 15 years of doing public relations work, I’ve learned a few media relations strategies that can result in more success. They involve a bit more time at the outset, but they can lead to a much bigger, more in-depth story down the road.

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» Proximity Is Destiny

By Barbara Wayman | Published 03/29/2009 | Personal Branding , Marketing Tools , Marketing Strategy , Business Life , Advertising , Marketing Materials , Public Relations | Unrated

Do you have a life philosophy? For the past decade mine has been “proximity is destiny.” This somewhat opaque saying speaks to me because it reinforces a basic fact of the universe – we become what we think about most of the time. And we tend to think about that which surrounds us, either in place, time, order or relation.

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» Why Consistency Matters

By Barbara Wayman | Published 03/29/2009 | Personal Branding , Marketing Tools , Marketing Strategy , Business Life , Advertising , Marketing Materials , Referrals , Public Relations , Target Market | Unrated

Emerson called consistency the hobgoblin of little minds, but when it comes to public relations, consistency is THE most crucial key to success. Why? Because we live in a world of cause and effect.

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