 Public Relations |
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Balancing Your Marketing Portfolio
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So you have some money to spend on marketing. The big question is, how do you know what to spend it on to minimize risk and maximize return? The answer is through your balanced marketing portfolio.
We all understand the importance of having a balanced financial portfolio, but what about our marketing portfolio? If we invest the bulk of our marketing in limited activities, we are putting ourselves at risk of achieving a less than desirable return on our investment.
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Amplify What Makes You Different
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You
might not know it to look at me, but actually I am a big fan of
eccentricity. Reliable studies have shown eccentric people live longer
and have better health than those who aren’t eccentric in some way.
Former Vogue editor Diana Vreeland once said “a little bad taste is
like a nice splash of paprika.” I’m not necessarily talking about bad
taste, though. Rather something unusual and out of the ordinary.
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Networking Notworking?
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I
am so excited to discuss networking in my ezine this month because it
is a topic I have experienced a 180-degree change in over the course of
my career. I used to approach networking events like one would a root
canal. I’d force myself to talk to people but secretly wish I could hug the wall and hide behind the coffee stand.
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Ten PowerPointers
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Giving a PowerPoint presentation sometime soon? Probably the answer is yes. It seems like
the PowerPoint program has become a constant of the modern business
world. Yet PowerPoint speeches can sometimes frustrate more than
illuminate. Here are ten ways to achieve an even better outcome with your next presentation.
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Reputation Management
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One of the most important assets of any small business is its
reputation – stakeholder opinion can be a driving force when it comes
to establishing the value of your brand in the marketplace. As
consumers continue to enjoy unlimited access to information and
unprecedented freedom of expression online, it seems that Reputation
Management has taken on a heightened level of importance for small
business owners. What is “Reputation Management” and how important is
it to your small business? What is involved and can small business
owners manage the process themselves?
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