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 »  Home  »  Referrals
Referrals
 
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» How your Ideal Customers can help you generate a ton of new business without spending a cent!
By Ken Burgin | Published 05/26/2009 | Referrals | Unrated
There is no bigger source of future revenue and profit than the Ideal Clients you have now—at least the ones you really like to do business with, who don’t beat you up on pricing and who pay on time.

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» Why Consistency Matters
By Barbara Wayman | Published 03/29/2009 | Personal Branding , Marketing Tools , Marketing Strategy , Business Life , Advertising , Marketing Materials , Referrals , Public Relations , Target Market | Unrated
Emerson called consistency the hobgoblin of little minds, but when it comes to public relations, consistency is THE most crucial key to success.  Why?  Because we live in a world of cause and effect. 
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» Your Most Powerful Word-of-Mouth Marketing Tool
By Cidnee Stephen | Published 03/23/2009 | Referrals | Rating:
Well first let's make some assumptions. Are you referrable? You have heard me say this before, and it is even more true in today's economy. We must be constantly aiming for EXCEPTIONAL! How do you know you are referrable? Quite simply you should ALREADY be receiving a healthy amount of new business from word of mouth referrals.
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» Get More Referrals: How Newsletter Marketing Creates a Constant Stream of Referrals
By David Gruttadaurio | Published 02/14/2009 | Referrals , Marketing Strategy , Marketing Tools | Rating:
Your existing customers are your best sales people. They will continue to call you and REFER you if they are reminded to do so. A monthly client newsletter is a friendly reminder in an interesting and non-intrusive way
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» Why All Companies Need a Story
By Cidnee Stephen | Published 02/9/2009 | Positioning , Referrals , Marketing Strategy | Unrated
Think about the last time you and a friend raved about a product or a service. Did you talk about the company's motto or its whole product line? Of course not, more than likely you told a story about your experience with that company. You might have had a personal anecdote about the person you dealt with or their stellar service. Maybe you found their product out of this world!

Stories capture our attention quickly. They are more entertaining than straight facts and allow us to take a complicated topic and explain it in such a way that it is appealing to a listener.

So why does a company need to tell a story? Simply put, it gives you control over what and how people talk about you, your products and services.

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