Whether searching for a new position, or looking to advance
your current career, it’s necessary to understand the skills and traits
employers are looking for.In an
environment where education and training is fairly accessible, it is possible
for technical skills to become a commodity. If so, then what will set you apart
from all the other candidates when applying for a position?
There is no bigger source of future revenue and profit than the Ideal Clients you have now—at least the ones you really like to do business with, who don’t beat you up on pricing and who pay on time.
Emerson
called consistency the hobgoblin of little minds, but when it comes to public
relations, consistency is THE most crucial key to success.Why?Because we live in a world of cause and effect.
Well first let's make some assumptions. Are you referrable? You have
heard me say this before, and it is even more true in today's economy.
We must be constantly aiming for EXCEPTIONAL! How do you know you are
referrable? Quite simply you should ALREADY be receiving a healthy
amount of new business from word of mouth referrals.
Your existing customers are your best sales people. They will continue to call you and REFER you if they are reminded to do so. A monthly client newsletter is a friendly reminder in an interesting and non-intrusive way