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» Your Most Powerful Word-of-Mouth Marketing Tool

By Cidnee Stephen | Published 03/23/2009 | Referrals | Rating:

Well first let's make some assumptions. Are you referrable? You have heard me say this before, and it is even more true in today's economy. We must be constantly aiming for EXCEPTIONAL! How do you know you are referrable? Quite simply you should ALREADY be receiving a healthy amount of new business from word of mouth referrals.

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» Get More Referrals: How Newsletter Marketing Creates a Constant Stream of Referrals

By David Gruttadaurio | Published 02/14/2009 | Referrals , Marketing Strategy , Marketing Tools | Rating:

Your existing customers are your best sales people. They will continue to call you and REFER you if they are reminded to do so. A monthly client newsletter is a friendly reminder in an interesting and non-intrusive way

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» Why All Companies Need a Story

By Cidnee Stephen | Published 02/9/2009 | Positioning , Referrals , Marketing Strategy | Unrated

Think about the last time you and a friend raved about a product or a service. Did you talk about the company's motto or its whole product line? Of course not, more than likely you told a story about your experience with that company. You might have had a personal anecdote about the person you dealt with or their stellar service. Maybe you found their product out of this world!

Stories capture our attention quickly. They are more entertaining than straight facts and allow us to take a complicated topic and explain it in such a way that it is appealing to a listener.

So why does a company need to tell a story? Simply put, it gives you control over what and how people talk about you, your products and services.

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» Just How Different Are You

By Cidnee Stephen | Published 02/9/2009 | Target Market , Positioning , Referrals , Customer Service , Marketing Strategy | Rating:

So how do you effectively pull your prospects out of the box? In other words, how do you define what makes you TRULY different. Having done many surveys for my clients asking their customers this very pointed questions, I can tell you this. 9 times out of 10 it is in the little things.

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» Customer Intimacy

By Cidnee Stephen | Published 02/9/2009 | Target Market , Referrals , Marketing Strategy , Marketing Tools | Rating:

Customer Intimacy is going beyond simply building a stronger relationship with your client base to seeking ways to build solid win-win relationships. It means finding COMPLETE solutions not partial ones, for your ideal clients. It means not reacting to every whim of the customer but becoming an indispensable partner. It means moving from a simple transactional mentality to an investor in the customer's success.

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