 Referrals |
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10 Tips to Gain Credibility Online
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Below, are some key points that may give you a fresh perspective on how to enhance your credibility online.
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Dating the Trysumer
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Marketing to a prospect is like dating, especially if your prospect is a "trysumer."
For those of you who are experiencing marital bliss let me remind you of this age-old, sometimes confusing, but always entertaining ritual.
Back in the caveman days dating was easy. The caveman hit the cavewoman over the head and dragged her home - a behaviour that still exists today in the form of annoying telemarketers who won't take no for an answer, or people who corner you at a business function, and try to shove their business down your throat.
Luckily we have evolved and the dating ritual has become less painful, but - let's face it - more expensive! Now more time and yes, more money has to be invested.
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Are You Giving Up Too Soon?
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After giving a marketing presentation to a group of financial advisors, one of their very best from British Columbia got up on stage and proceeded to lay out the key strategies he believed attributed to his success. He said "Remember, 50% of our results come from the last 10% of our efforts." You would think someone had just given me the hottest new book to read! It was such a powerful way to drive home one of the key reasons companies fail in their marketing efforts.
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Beware of the Numbers Game
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If any of you have ever been so lucky to attend a multi-level presentation or even better a pyramid scheme, you are well aware of the Numbers Game. I always think about it when I recall an old Faberge Shampoo commercial where a women "tells 2 friends and they tell 2 friends and so on and so on and so on". A lot of times with referrals we think that if we have this base of clients and they can refer us, then we will have more clients who will refer us and so on and so on too. But you know this isn't what really happens in your business, does it? If you think about where your referrals have really come from, no doubt a handful of people come to mind (if you are lucky)! So why is it that some people refer us and some people don't? There are many factors that come into play that make someone a good referral source.
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Balancing Your Marketing Portfolio
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So you have some money to spend on marketing. The big question is, how do you know what to spend it on to minimize risk and maximize return? The answer is through your balanced marketing portfolio.
We all understand the importance of having a balanced financial portfolio, but what about our marketing portfolio? If we invest the bulk of our marketing in limited activities, we are putting ourselves at risk of achieving a less than desirable return on our investment.
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