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Are You Delivering?
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As business owners and entrepreneurs we can be our own worst enemies. Firstly, we are overly passionate about what we do, and secondly we are highly critical about what we deliver in terms of our product or service. The first is dangerous because we can be so passionate that we just can’t understand WHY people aren’t buying from us. The latter only adds to the problem, because when they do buy, we are hesitant to ask for customer feedback …. in case we didn’t meet expectations.
The Result - we REALLY don’t know if we are delivering a product or service that is different and exceptional…and if we aren’t providing SOMETHING that is different and exceptional, then guess, what….you can kiss your business goodbye!
Often overlooked as one of the key components of marketing, is the litmus test of whether we really have a product or service that is in demand. The scary thing is, we can spend a ton of money and time on savvy promotional activities and then see only minimal results because we AINT delivering!!
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Are You Guilty of One-Dimensional Marketing?
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Here’s a bold statement. There is no such thing as a bad marketing tool, just bad planning. You can choose skywriting, bus benches, TV or the web and it CAN work, if you know the buying patterns of your ideal client and you don’t fall victim to what I call one-dimensional marketing.
Whenever we start working with clients on building a small business marketing system, we go through a period of discovery. During this phase, one question we like to ask is what the client has done to date in the way of marketing. A common answer goes something like this, “well we tried sending out postcards and that didn’t work. Then we got talked into radio and that didn’t work, then we tried a trade show and that really didn’t work either.”
So if all marketing tools can work, how can this be? Far too often people treat their marketing like a one hit wonder. Someone tells them a certain marketing initiative was highly effective for them and off they go to try the marketing idea of the week. But alas, they don’t get the same result. This is because they are practicing one-dimensional marketing.
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How Can Cooking to Red Meat dish?
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In the culinary department, red meat refers to red-colored meat when raw. In nutritional terminology, red meat refers to any meat that comes from mammals, particularly beef, pork, and lamb. While lean red meat is not only a good source of protein and energy, it also has benefits in avoiding heart disease. However, consumption of animal fat should be reduced overall.
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Networking Notworking?
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I
am so excited to discuss networking in my ezine this month because it
is a topic I have experienced a 180-degree change in over the course of
my career. I used to approach networking events like one would a root
canal. I’d force myself to talk to people but secretly wish I could hug the wall and hide behind the coffee stand.
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5 Marketplace Implementation Lessons from a Corporate Strategy Execution Consultant with 25+ Years of Experience
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Apply these Marketplace Implementation Lessons to your business and achieve higher revenue growth, profitability and customer satisfaction...
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