Duct Tape Marketing

I recently had the great honor and privilege of visiting our United States Military Academy at West Point, NY.  I was overwhelmed by the courage and passion of those that occupy this post.  They are truly remarkable people and I was struck by how much the disciplines they practice relate to selling. Yes, it might be a stretch to tie what happens at West Point to sales and selling, but not much of a stretch. This group of young people consistently demonstrates at an extraordinary level all of those competencies necessary to succeed in selling:  courage, desire, commitment, persistence and ethics.  They are sales people in fatigues. They spend their day selling others on the connection between athletics and winning on the battlefield.  One of the metrics for success:  bringing everyone back alive.  That is life or death.