Strategic Partnering

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By Cidnee Stephen | Published 01/14/2009 | Public Relations , Referrals , Advertising , Marketing Strategy , Marketing Tools , Personal Branding , Strategic Partnering | Rating:

So you have some money to spend on marketing. The big question is, how do you know what to spend it on to minimize risk and maximize return? The answer is through your balanced marketing portfolio.

We all understand the importance of having a balanced financial portfolio, but what about our marketing portfolio? If we invest the bulk of our marketing in limited activities, we are putting ourselves at risk of achieving a less than desirable return on our investment.

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» DO IT. . .while it is still "today"!

By Stefanie Kamstra | Published 05/14/2008 | Sales , Strategic Partnering , Personal Branding , Business Life , Business Finance , Advertising | Rating:

We saw the movie "Expelled" last night and it was compelling! The analogy that brings fear into my heart compared our dwindling freedom in America and the Berlin Wall. The government, media, and the University system aren't allowing an open discussion of differing views in science, religion and politics. Wow--this is not what our Founding Fathers hoped for! Thomas Jefferson wrote in the Declaration of Independence. Are you taking full advantage of your American rights, while you can?

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» Twenty Questions (Give or Take) That Marketers Should Ask Before Undertaking Cause-Related Marketing

By Paul Jones | Published 03/16/2008 | Strategic Partnering , Marketing Strategy , Advertising , Public Relations , Positioning | Rating:

You've heard of cause-related marketing.... send in the lid from a carton of Yoplait yogurt and a dime goes to fight breast cancer. You seen big companies like General Mills and Target weave it into their marketing plans and budgets. But should your small business undertake cause-related marketing?

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» 15 Questions A Franchise Should Ask Before Entering into Cause-Related Marketing Partnership

By Paul Jones | Published 03/16/2008 | Strategic Partnering , Marketing Tools , Marketing Strategy , Advertising , Positioning | Unrated

In the United States, there’s one place where you’re all but guaranteed to run into some kind of cause-related marketing, namely a retail franchise outlet. Listed are the ten largest U.S. based franchise systems, ranked according to total system sales volume as ranked by the Franchise Times. Where known, I’ve added the cause with which each franchise system is most publicly-affiliated.

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» Rule Number One as Freelancer - There are Always Startup Costs

By Jonathan Ortiz | Published 01/31/2008 | Strategic Partnering , Marketing Strategy , Graphic Design , Business Life , Business Finance , Business Ethics | Rating:

Designers and Creative Professionals alike are all too often hesitant to see what goes into the actual cost of running a design business or a pint size freelance operation, so here is some advice touching on a few points. I have browsed through a number of forums for creative professionals and I have surprisingly found that they are under the illusion that there is no startup cost or cost to maintaining a design business. This will hopefully help the creative starting out in their own biz and steer them away from several crucial misconceptions:

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