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 »  Home  »  Strategic Partnering
Strategic Partnering
 
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» DO IT. . .while it is still "today"!
By Stefanie Kamstra | Published 05/14/2008 | Sales , Strategic Partnering , Personal Branding , Business Life , Business Finance , Advertising | Unrated

We saw the movie "Expelled" last night and it was compelling!  The analogy that brings fear into my heart compared our dwindling freedom in America and the Berlin Wall.  The government, media, and the University system aren't allowing an open discussion of differing views in science, religion and politics.  Wow--this is not what our Founding Fathers hoped for! Thomas Jefferson wrote in the Declaration of Independence. Are you taking full advantage of your American rights, while you can?

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» Twenty Questions (Give or Take) That Marketers Should Ask Before Undertaking Cause-Related Marketing
By Paul Jones | Published 03/16/2008 | Strategic Partnering , Marketing Strategy , Advertising , Public Relations , Positioning | Unrated
You've heard of cause-related marketing.... send in the lid from a carton of Yoplait yogurt and a dime goes to fight breast cancer. You seen big companies like General Mills and Target weave it into their marketing plans and budgets. But should your small business undertake cause-related marketing?
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» 15 Questions A Franchise Should Ask Before Entering into Cause-Related Marketing Partnership
By Paul Jones | Published 03/16/2008 | Strategic Partnering , Marketing Tools , Marketing Strategy , Advertising , Positioning | Unrated
In the United States, there’s one place where you’re all but guaranteed to run into some kind of cause-related marketing, namely a retail franchise outlet. Listed are the ten largest U.S. based franchise systems, ranked according to total system sales volume as ranked by the Franchise Times. Where known, I’ve added the cause with which each franchise system is most publicly-affiliated.
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» Rule Number One as Freelancer - There are Always Startup Costs
By Jonathan Ortiz | Published 01/31/2008 | Strategic Partnering , Marketing Strategy , Graphic Design , Business Life , Business Finance , Business Ethics | Rating:
Designers and Creative Professionals alike are all too often hesitant to see what goes into the actual cost of running a design business or a pint size freelance operation, so here is some advice touching on a few points. I have browsed through a number of forums for creative professionals and I have surprisingly found that they are under the illusion that there is no startup cost or cost to maintaining a design business. This will hopefully help the creative starting out in their own biz and steer them away from several crucial misconceptions:
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» Seven Benefits of Creating a Personal Brand
By Jan Marie Dore | Published 10/19/2006 | Strategic Partnering , Personal Branding , Marketing Strategy , Business Life , Referrals , Target Market | Unrated

Personal Branding is about honing your skills, narrowing your focus, and getting clear on what you’re passionate about. Here are seven powerful benefits of creating a strong personal brand.

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