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» Conversions – What do they mean and why do they matter?

By Sandra Martini | Published 08/13/2009 | Target Market | Unrated

"Conversion" is all about turning leads into paying clients and, when done well, more leads into more clients while doing it better, faster and with the least possible expense.

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» How to brand your business and launch your brand online . . . without losing your money or your mind!

By Karen Saunders | Published 06/3/2009 | Web Site Design , Personal Branding , Marketing Strategy , Advertising , Marketing Materials , Positioning , Target Market | Rating:

You don’t need to be a cyber-genius to go online and get results. But unless you have a clear business objective and message, you could waste a lot of time and money without accomplishing much. Here are seven steps to guide you in developing your website. Use this system as a clear roadmap, so you don’t find yourself wandering in circles.

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» How to grow your Ideal Clients by 25% with zero cost of sales

By Ken Burgin | Published 05/26/2009 | Target Market | Unrated

I’m a big fan of “growing loyalty” among Ideal Clients over pretty much any other business building tactic—it’s the lowest cost sales activity you will ever engage in, since you are already doing business with them, you already know what they want and need, and you can easily find out if they are being wooed by someone else. How easy is that?

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» Your Best Customers are Depending on YOU in Times Like These

By Ken Burgin | Published 05/26/2009 | Target Market | Unrated

Recessions are not new. Statistics show that businesses that continue promoting through recessionary times come out stronger than ever when the hard times are over. Using a simple, step-by-step system will ensure your marketing dollars are working for you if you do the following:

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» Making Your Marketing Tick

By Pamela Taylor | Published 05/21/2009 | Marketing Tools , Marketing Strategy , Positioning , Target Market | Rating:

The pressure is on. How do you optimize your minimized dollars, eliminate stale marketing efforts, and expand your outreach to prospects? By focusing on what can be achieved quickly and leveraging your existing marketing assets. You might be surprised at the results if you center your efforts on just a few key components.

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