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» 10 Ways to Stop Attracting New Clients & Kill Your Small Business in a Recession

By David Gruttadaurio | Published 04/1/2009 | Target Market , Positioning , CRM , Direct Mail , Marketing Strategy , Marketing Tools | Rating:

Your clients are the most valuable asset you have. By using attentive, relationship-building marketing strategies like distributing a print newsletter, create a bond that will allow you to weather any type of economic environment.

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» Why Consistency Matters

By Barbara Wayman | Published 03/29/2009 | Personal Branding , Marketing Tools , Marketing Strategy , Business Life , Advertising , Marketing Materials , Referrals , Public Relations , Target Market | Unrated

Emerson called consistency the hobgoblin of little minds, but when it comes to public relations, consistency is THE most crucial key to success. Why? Because we live in a world of cause and effect.

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» Trade Show Marketing - Part 2

By Cidnee Stephen | Published 03/23/2009 | Target Market , Marketing Materials , Advertising , Marketing Tools , Sales | Unrated

You should have multiple ways to capture leads at your booth. By far the most common tool used is the draw. While the draw will provide lots of leads, they may not be the most qualified. Plenty of people simply love to win and go booth to booth entering absolutely every draw!

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» Be An Orange

By Cidnee Stephen | Published 03/23/2009 | Personal Branding , Marketing Strategy , Advertising , Positioning , Target Market | Rating:

If you can't find a way to be different, you will constantly find yourself being pressured on price, and small businesses can't survive on constant price cutting. So how do you differentiate?

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» Writing for Principle

By Pamela Taylor | Published 03/19/2009 | Search Engine Optimization , Marketing Strategy , Copywriting , Public Relations , Target Market | Rating:

There is not useful, quality content being created. Readers are looking for it. Publishers want to get their hands on it. Smart companies are leveraging it.

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