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By Cidnee Stephen | Published 02/9/2009 | Target Market , Positioning , Referrals , Customer Service , Marketing Strategy | Rating:

So how do you effectively pull your prospects out of the box? In other words, how do you define what makes you TRULY different. Having done many surveys for my clients asking their customers this very pointed questions, I can tell you this. 9 times out of 10 it is in the little things.

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» Customer Intimacy

By Cidnee Stephen | Published 02/9/2009 | Target Market , Referrals , Marketing Strategy , Marketing Tools | Rating:

Customer Intimacy is going beyond simply building a stronger relationship with your client base to seeking ways to build solid win-win relationships. It means finding COMPLETE solutions not partial ones, for your ideal clients. It means not reacting to every whim of the customer but becoming an indispensable partner. It means moving from a simple transactional mentality to an investor in the customer's success.

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» Dating the Trysumer

By Cidnee Stephen | Published 01/29/2009 | Marketing Strategy , Referrals , Positioning , Target Market | Unrated

Marketing to a prospect is like dating, especially if your prospect is a "trysumer."

For those of you who are experiencing marital bliss let me remind you of this age-old, sometimes confusing, but always entertaining ritual.

Back in the caveman days dating was easy. The caveman hit the cavewoman over the head and dragged her home - a behaviour that still exists today in the form of annoying telemarketers who won't take no for an answer, or people who corner you at a business function, and try to shove their business down your throat.

Luckily we have evolved and the dating ritual has become less painful, but - let's face it - more expensive! Now more time and yes, more money has to be invested.

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» Are You Giving Up Too Soon?

By Cidnee Stephen | Published 01/29/2009 | Marketing Tools , Marketing Strategy , Referrals , Target Market | Unrated

After giving a marketing presentation to a group of financial advisors, one of their very best from British Columbia got up on stage and proceeded to lay out the key strategies he believed attributed to his success. He said "Remember, 50% of our results come from the last 10% of our efforts." You would think someone had just given me the hottest new book to read! It was such a powerful way to drive home one of the key reasons companies fail in their marketing efforts.

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» Top 5 Tools For Insuring Your Marketing Plan Attracts Clients

By Sandra Martini | Published 01/20/2009 | Target Market | Unrated

This is the first of a two-part article on overfilling your marketing funnel and client pipeline.

In order to insure that your pipeline doesn't dry up as existing clients take vacations or move on, you want to overfill your marketing funnel in order to create a waiting list of people who want to work with you.

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