Duct Tape Marketing

With billions of pages on the web and millions of pages competing for the same keywords, it can literally cost a fortune to get your site noticed by the search engines. But, if your budget is anything less than a fortune, have no fear. Just follow these few tips:

Image search is the fastest growing search on the web. And, since Google, Ask and Yahoo are now including images in their search results pages, web marketers have been presented with a whole new opportunity. So it only makes sense that website owners follow a few extra steps to ensure their images are optimized for search:

Want to improve the conversion rate of your e-commerce website? Make sure you can answer "Yes" to each of these following questions:

1. Do each of your shopping cart pages have one clear...

If you've never done any web site split-testing before, it's easy to look at your site and get totally overwhelmed and unsure of where to start your testing. The following outline of website elements is an easy way to kick off your own split testing campaign:

Blogs are one way to enhance your website content. Plus, they allow you to easily maintain your site without having any technical expertise.  Unfortunately, it's that very simplicity of the blog that often...