Small Business Marketing Ideas and Strategies

Collection of Articles All About the World of Business Blogging, RSS and Internet Marketing

Blog Lightning - How to create and promote your blog in a flash.

A Basic Introduction to Blogging

Author: Mal Keenan

Copyright 2005 Mal Keenan Web logging first appeared on the net
in the mid-1990s. The term “web log” was initially coined refer
to a server’s log file and then expanded to include the meaning
of online personal journaling. Later on, to avoid confusion, the
word “blog” was adopted to refer to personal journaling. Today a

blog is defined as an online publication where an author puts
his or her personal thoughts and opinions from the most intimate
to corporate ideas, concerns or events, in chronological order
on the net.

Although, there are as many kinds of blogs on line as there are
people, most of these will roughly fall into these kind of
bloggers: Personal Bloggers (the original use of blogging), then
there are the organizational and business Bloggers.

Organizational blogs are meant to facilitate communications
between its internal and external audiences. It may also provide
information for the external publics’ use.

Business blogs promote products or services for profit. They
also increase awareness about the company, as well as establish
itself as an authority with customers, vendors, through
publications that demonstrate their expertise in the market.

What are the kinds of contents that readers can find in a blog
that’s for distribution? The authors’ ideas, opinions, expertise
in his/her field of work, resumes, and home recipes, pictures,
streaming audio or video clips, e-books, poetry, works,
products, services and consultations. Why have blogs become very
popular compared to websites or email? Most websites are
infrequently updated, while blogs have instant publishing tools
which permit the author to regularly update & introduce new
content. Although both have great content, websites are usually
impersonal in informing their audience. While blogs allow the
readers to leave their comments and feedback, to hold
two-conversations with the author, who usually does the
publishing and can immediately respond to his/her readers.

The blogs’ abilities to reach and immediately react to an
expanding mass of audience have made businesses and marketers
use these as a strategic marketing tool. Additionally blogs are
very efficient, cheap to use and can quickly distribute
information.

However, before you decide to jump on the blogging bandwagon,
take time to find out what are your objectives for creating your
own blog. Is it a personal, organizational or business blog?
This will help you decide on what your blog will contain, where
you’d place it and what publishing tools you’ll be using.

About the author:
For more information on blogging and other aspects of Internet
Marketing and Home Business visit Mal Keenan's personal blog:
http://www.home-business-tips-newsletter.com/blog/

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