Small Business Marketing Ideas and Strategies

Collection of Articles All About the World of Business Blogging, RSS and Internet Marketing

Blog Lightning - How to create and promote your blog in a flash.

Use Blogs to increase traffic to your web site

Author: Brandon Hong

How Can You Use Blogs to Increase Traffic?

I conducted my 1st customer appreciation webcast on April 12th
2005 to answer my subscribers' most pressing question on Blogs
and Rss.

Here's one of the questions I have:

How can you use blogs to increase traffic?

Blogs can increase traffic through the following:

1. If your blog has valuable content, this will attract readers
to your blog who will visit again

Most people who perform searches using search engines are
actually looking for information, for solutions. The more
helpful and relevant content you have, the easier it is for you
to attract visitors and also to turn them into loyal readers and
subscribers.

2. With a Blog, you can submit to the many Blog directories that
exist online.

By submitting to the many blog directories in the proper
category, you can expand your reach to targeted subscribers or
readers who wants to read your posting on your area of
specialization.

3. Blogs promote relationship building and trust with your
readers, as it allows you to interact with them. Your readers
can refer a friend and imagine the traffic power that can be
generated if each one of your reader make a referral.

For example, if you have 500 readers and each one makes a
referral, that will be an additional 500 new subscribers, giving
you a total of 1,000 subscribers/readers.

4. By attracting search engine 'bot's to visit the site more
often

All search engines have a program known as a 'search engine bot'
which basically 'spiders' or searches web sites and bring back
the results they have to the search engines.

And 'search engine bots' love content, especially pages with
related keywords.

The more frequent you update your pages, the more frequent that
search engines

A Blog is actually a content management system. If that sounds
too technical, a Blog is a push-button publishing system.

There is no uploading of pages to web host accounts, unlike web
pages

For example, with Blogger, you just set up a free account, write
what you want, and press "publish". Your Blog posting will be
instantly published and is automatically hosted for you. The
hosting is also free by the way.

5. Blogs can be easily turned into an RSS Feed, for syndication.

With RSS Feeds, your Blog contents can be published by other
websites that pulls RSS Feeds based on targeted keywords or
content automatically.

By turning your Blog into an RSS Feed, you can also submit to
the many RSS directories out there, again expanding your reach
you otherwise will not have with a normal web site

6. You can add "podcasts" or "videocasts" to your Blog, and
reach out to even more people, Audio learners especially
"Ipodders", people who own Apple Ipod and likes to download
audio from the Internet and listen; as well as Visual learners.

About the author:
Brandon is the author of the "Marketing Rampage with Blogs and
RSS" Videos. He'll show you businesses strategies to getting
more highly responsive visitors and more sales to your website
without additional advertising costs, as well as increasing
search engine rankings and obtaining quick listings in Google,
Yahoo and MSN, by using Blogs and RSS.

http://www.blog-and-rss-revealed.com

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