Duct Tape Marketing

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When small business marketing fails, it’s because the small
business owner breaks non-negotiable laws of small business
marketing.

I got another one of those calls the other day…Can you make
me a brochure?” Many business owners have been sold on the
notion that they need a tri-fold brochure or they are not in
business. Forget it…everybody’s got one and no one uses it.

Let me get right to the point. The single most powerful small business
marketing tool on the planet is a marketing plan. Now before you roll
your eyes and run for the hills let me clear a few things up.

Small business marketing is not really about sitting around in
board rooms discussing branding strategies…it’s really about
selling.

Business owners tell me everyday that the way they generate
the most new business is through word of mouth. Yet they don’t
seem to grasp the power of this statement. Few if any businesses
harness the true power of referrals by making the receiving of
systematic referrals a cornerstone of their marketing efforts.

Answering the question above is the greatest marketing challenge
facing the small business. Why would I buy from you is what your
clients and potential clients constantly ask themselves when
considering a purchase. Of course what they are really asking is
“what’s in it for me”