Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide – 2nd Edition.
The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch.
If you are the boss and you think your job is to
run the business. You are dead wrong. Your job,
the most important job in any business, is marketing.
Peter Drucker, way back in 1956, said, “Since the
purpose of a business is to find and keep a customer,
then the only two things that matter are marketing
and innovation…everthing else is a cost.”
Okay this entry is a bit of a rant and has little to do with marketing but I just needed to say it.
Ad Ware, as it is called, has become a real problem.
If you are not familiar with this subject it probably still impacts you. Some not so nice software folks and website have come up with ways to basically infect your computer with code that makes windows appear from thin air when you surf. They can even put ads on websites that are not really there. Read More→
I attended a workshop session with Gary Halbert today
(Gary is one of the best known direct marketing copywriters
of all time) The primary theme of his message to a large
group of Internet marketers was this:
The Future of Online Marketing is Offline.
You can bet some folks in the audience were a bit
confused…but I tend to agree with this line of thinking Read More→
I am in San Francisco attending a marketing conference
and one of the first lessons I was reintroduced to was
that marketing is little more thangiving people what they
want.
It doesn’t matter what medium you choose or what industry
you are in, it all still boils down to that. The companies that
get that, thecompanies that focus on that, win. End of story
Read More→
Recently I have been experimenting with audio
on the web and have found some very interesting
uses.
I’ve created an audio postcard for you to listen
to. This technology, as I wrote about last week is
a great way to get and post your client’s audio
testimonial right on your site. Read More→
Without a doubt the most important marketing strategy a small business owner can employ is positioning. Now this term means many things to many people but for the sake of this article what I mean is this: finding and communicating your company’s unique point of difference in a way that matters to your prospective clients.
I hope you see from that statement that there are clearly two parts to this strategy. First you must identify something that matters, something that your firm does or can do that is unique, and second you must be able to communicate it in a way that gets attention and shows without a doubt that you have something that your competition does not.
Read More→
Better yet…what if there was a way to have your best clients
selling hard for you 24/7?
Testimonials from satisfied, no make that thrilled, clients
are one of the best ways to supplement your marketing
materials. Read More→
You know what the problem is with most small business marketing?
It doesn’t ask you to do anything. It doesn’t offer you a reason
to act.
Pick up any publication that caters to small business and what
you will find are a bunch of ads that promote great customer
Read More→
