Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide – 2nd Edition.
The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch.
Today a subscriber asked me this question. I thought it was a great
question and that I might as well share my response as well.
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I know you are the expert in this field so I thought I should ask you.
I have heard may people say that price is way down on peoples decision
making list. Do you know exactly were it is on the average persons list?
I came across the title to this entry while reading a passage in one of the great books of all time. Anam Cara by John O’Donohue. If you’re not familiar with this book I suggest you add it to you reading list. It is a book of Celtic wisdom and has many wonderful moments.
But…to my point.
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Search engines love content. There’s no secret to that but as anyone who has maintained aweb site will tell…creating and changing content is a hassle.
That’s one of the great things about blogs and blog software. The blog software that I use, PMachine, is really more of a content management program. Read More→
About a month ago I started experiementing with Google’s AdSense advertising program.
You’ve seen those little boxes with “Ad by Google” that feature “content relevant” on sites of every topic under the sun. Well each time someone clicks on one of those ads, the owner of the site shares in some of the ad revenue from Google. Read More→
You know what the problem is with most small business marketing?
It doesn’t ask you to do anything. It doesn’t offer you a reason
to act.
Pick up any publication that caters to small business and what
you will find are a bunch of ads that promote great customer
service or leading supplier of blah blah blah or 15 years of
service to the market.
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A great way to put your referral marketing on autopilot is to send small little postcards every other month or so.
Describe is some detail a problem a client had…then of course describe the brilliant solution you provided…and send them out to your clients, friends, contacts, and other network folks. Read More→
The most effective way to build a small business is to find a market that is looking for something and then give it to them.
Most people get this backwards. Most people decide to start a business because they know how to do something or because they are convinced that Uncle Chuck’s Fire Roasted Turnips are the greatest thing since sliced bread.
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