Small Business Marketing Blog from Duct Tape Marketing

Consider subscribing to my blog’s RSS feed. It’s stickyFred Rogers, excuse me, Mister Rogers had a saying that I love. “It’s hard not to like someone once you know their story.”
Marketing for the small business is all about getting your prospect to know, like, and trust you. Few things are more powerful at helping you [...]

When I read most of what people put out there as marketing it copy I have my we we radar up. See most people write things like…We do this, we do that, we have the biggest, we think this, we go to great this…
When a potential client reads your ad or letter they don’t care [...]

When you sell a high priced product or service the job of gaining your prospect’s trust gets tougher.
White papers, reports, and free information can go a long way towards educating your prospects but nothing works better than a free trial.

When it comes to your gravy, lumps are bad. But when it comes to direct mail lumps may just be the answer.
Getting your mail noticed and then opened IS the first challenge of direct mail and really all marketing.
A great option for small business just might be something I call “Lumpy Mail”

To me the sole purpose of a business is to give the owner of that business more life. But…until you understand what that means to you…what your own personal view of what more life looks like, then a business will do just the opposite.
Have any of you discovered that your business can suck the life [...]