Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide – 2nd Edition.
The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch.
Fred Rogers, excuse me, Mister Rogers had a saying that I love. “It’s hard not to like someone once you know their story.”
Marketing for the small business is all about getting your prospect to know, like, and trust you. Few things are more powerful at helping you accomplish this that your story.
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When I read most of what people put out there as marketing it copy I have my we we radar up. See most people write things like…We do this, we do that, we have the biggest, we think this, we go to great this…
When a potential client reads your ad or letter they don’t care about any of that stuff. Someday they may grow to care about you but for now they care about one thing. Read More→
When you sell a high priced product or service the job of gaining your prospect’s trust gets tougher.
White papers, reports, and free information can go a long way towards educating your prospects but nothing works better than a free trial.
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When it comes to your gravy, lumps are bad. But when it comes to direct mail lumps may just be the answer.
Getting your mail noticed and then opened IS the first challenge of direct mail and really all marketing.
A great option for small business just might be something I call “Lumpy Mail” Read More→
To me the sole purpose of a business is to give the owner of that business more life. But…until you understand what that means to you…what your own personal view of what more life looks like, then a business will do just the opposite.
Have any of you discovered that your business can suck the life right out of you. For my first entry of the year I want to urge you to read a book by Brian Tracy. Read More→
